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# Spruce Suit-Fitting Spreads
David Gandy by Paolo Zerbini Chronicles a Tailor's Home Call

By Amelia Roblin | Published 2011-10-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/david-gandy-by-paolo-zerbini
References: [homotography.blogspot](http://homotography.blogspot.com/2011/10/david-gandy-by-paolo-zerbini.html) & [paolozerbini](http://www.paolozerbini.com/)

L'Officiel Hommes shows its readers what it's like to be affluent and fashionable in this series of spreads of David Gandy by Paolo Zerbini. Following the chronology of the four photographs from bare-chested to debonairly dressed, you will witness a much more complex process of suiting up in the morning.

The dashing male model sits casually shirtless in a sculptural dining chair with a selection of fabric samples laid across an elegant granite tabletop. In the next image of David Gandy by Paolo Zerbini, the [stylish specimen](https://www.trendhunter.com/trends/louis-vuitton-ss26) stands for a fitting of a [baste-stitched vest](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers), pinned into place over a white work shirt and a thin black necktie. Confident with his customized costume, the sexy subject struts out of his appointment in a [dapper pinstripe suit](https://www.trendhunter.com/trends/aw24-suiting-collection).

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 81% | Activity: 62% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Menswear:** The trend of showcasing affluent and fashionable men's clothing in editorial spreads provides opportunities for disruptive innovations in the luxury menswear industry.
- **Home Tailoring Services:** The trend of offering personalized tailoring services at home presents disruptive innovation opportunities in the traditional tailoring industry.
- **Narrative Fashion Photography:** The trend of using narrative storytelling in fashion photography creates opportunities for disruptive innovations in the field of visual storytelling.

### Where This Applies

- **Luxury Fashion:** The luxury fashion industry can leverage the trend of luxury menswear to create new fashion lines and experiences for affluent customers.
- **Tailoring Services:** The traditional tailoring industry can adapt to the trend of home tailoring services by developing innovative ways to provide personalized fitting experiences.
- **Photography:** The photography industry can embrace the trend of narrative fashion photography to explore new storytelling techniques and create captivating visual content for brands and publications.

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