# Spiced Sunflower Seed Snacks DAVID Frank's RedHot Jumbo Sunflower Seeds are Bursting with Flavor By Michael Hemsworth | Published 2022-09-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/david-franks-redhot-jumbo-sunflower-seeds References: [snackandbakery](https://www.snackandbakery.com/articles/99494-conagra-brands-launches-david-franks-redhot-jumbo-sunflower-seeds-at-nacs-expo) & [conagrabrands](http://conagrabrands.com/)  The DAVID Frank's RedHot Jumbo sunflower seeds have been unveiled by Conagra Brands, Inc. ahead of the National Association of Convenience Stores (NACS) as a new spicy snack for consumers to pick up. The product will start arriving on store shelves starting in January 2023 and promises to deliver a decidedly spicy flavor experience that's also quite satisfying. The collaboration product perfectly synthesizes the flavor of the namesake hot sauce into a taste that's suited for enjoyment on the sunflower seeds. The DAVID Frank's RedHot Jumbo sunflower seeds will be available for taste testing at NACS, which will take place between October 2 and 4, 2022 in Las Vegas. The product is expected to be a hit given how it leverages the popularity of both the DAVID sunflower seed and Frank's RedHot branding. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 68% | Activity: 87% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Spicy Snacks:** Creating spicy and flavorful snacks represents an opportunity for innovators in the snack food industry. - **Collaboration Products:** Collaborating with other popular brands represents an opportunity to create new and exciting products that can attract a wider audience. - **Taste Testing Events:** Holding taste testing events can help companies get feedback from potential customers and generate buzz for upcoming products. ### Sectors Adopting This - **Snack Food:** The snack food industry can look into incorporating new and exotic flavors and collaborating with popular brands to create exciting new products. - **Food and Beverage:** Incorporating hot sauce flavors into different food and beverage products such as chips and popcorn can appeal to consumers' love for spicy snacks. - **Event Management:** Organizing and hosting tasting events for new products can provide opportunities for event management companies to showcase their services and help businesses generate buzz. ## Related on Trend Hunter - [Spicy Sunflower Snacks](https://www.trendhunter.com/trends/smackin-cheddar-ghost-pepper.md) - [Hot Sauce-Seasoned Bagel Chips](https://www.trendhunter.com/trends/franks-redhot-bagel-chips.md) - [Limited-Edition Hot Sauce Popcorns](https://www.trendhunter.com/trends/smartfood-franks-redhot-flavored-popcorn.md) - [Hot Sauce-Branded Pickles](https://www.trendhunter.com/trends/vlasic-franks-redhot-kosher-dill-pickles.md) - [Spiced Collaboration Nut Snacks](https://www.trendhunter.com/trends/snak-club-x-hot-ones.md) - [Hot Sauce Snack Crackers](https://www.trendhunter.com/trends/jacobs-snacks.md) - [Super-Spicy Snack Mixes](https://www.trendhunter.com/trends/spicy-snack-mix.md) - [Zesty Flavor Sunflower Seeds](https://www.trendhunter.com/trends/ranch-sunflower-seeds.md) - [Tangy Heat Snack Chips](https://www.trendhunter.com/trends/lays-hot-sauce.md)