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# Illustrated Anniversary Covers
David Downton Does Cate Blanchett for Vogue Australia September '09

By Marissa Brassfield | Published 2009-08-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/david-downton-cate-blanchett-vogue-australia-september-2009
References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/08/vogue-australia-september-2009-cate-blanchett-by-david-downton/) & [vogue.au](http://www.vogue.com.au/)

In honor of the magazine's 50th anniversary, [Vogue Australia's](https://www.trendhunter.com/trends/nft-collection2) September 2009 issue will feature four illustrated covers of Cate Blanchett by David Downton.

This is a curious departure for the Vogue franchise, which is known for its cutting edge fashion photography. In the interest of helping spread news of what will surely be a legendary celebration, Vogue Australia's September 2009 issue featuring David Downton's illustrations of Cate Blanchett appear in the gallery above.

**Implications** - The appeal of an [anniversary celebration](https://www.trendhunter.com/trends/puzzle-bag) lies in its proof of longevity, which is a rarity in North American society. In today's Internet age, things are considered better when they're more quick and convenient. Thus, any longstanding commitment is an achievement.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 53% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Illustrated Magazine Covers:** Traditional fashion magazines may start incorporating illustrations as cover art to celebrate milestones and stand out in a digital age.
- **Longevity Marketing:** Companies across industries may capitalize on celebrating their long-term success to appeal to consumers' appreciation for perseverance and tradition.
- **Celebrity Illustrations:** Illustrated portraits of famous figures may become a popular alternative to traditional photography for magazine covers and editorial content.

### Sectors Adopting This

- **Fashion and Beauty:** Fashion magazines and beauty brands can incorporate illustrated art into their branding and advertising for a unique visual approach to engaging consumers.
- **Print Media:** Traditional print media companies can capitalize on the allure of anniversary celebrations to attract and retain subscribers in a digital age.
- **Art and Design:** Illustrators and graphic designers may see increased demand for their services in creating unique, eye-catching visuals for anniversary celebrations and editorial content.

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