# Celeb Chef Meal Kits HelloFresh Taps Neil Patrick Harris and David Burtka for New Promotion By Niko Pajkovic | Published 2022-08-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/david-burtka References: [businesswire](https://www.businesswire.com/news/home/20220808005091/en/Neil-Patrick-Harris-and-David-Burtka-Team-Up-with-HelloFresh-to-Introduce-Limited-Edition-Recipe-Series-and-New-Creative-Campaign) & [hellofresh](https://www.hellofresh.com/) [HelloFresh](https://www.trendhunter.com/trends/paramount-uk-and-hellofresh), a leading meal kit and food delivery brand, has announced an exciting new partnership with the celebrity couple Neil Patrick Harris and David Burtka to launch a new promotion and ad campaign. The new promotion will provide HelloFresh customers with access to all-new [meal kit recipes](https://www.trendhunter.com/trends/the-flava-people-and-hellofresh) developed by Chef Burtka. These will include 'Cheesy Chicken & Bean Enchiladas,' 'Herb-Roasted Chicken Legs,' 'Zesty Shrimp & Slaw Tacos with Creamy Guac,' and Grilled Steak & Asparagus Salad with Farro.' Alongside the new Burtka-created meal kits, HelloFresh has rolled out a series of comedic content starring Neil Patrick Harris, David Burtka, and their kids. The content centers on the family attempting to conquer mealtime in their kitchen. “Whether we’re planning dinner for the twins or entertaining friends, HelloFresh has something for everyone, any night of the week, no matter how busy our schedules are! I’m excited to bring even more [family-friendly, tasty recipes](https://www.trendhunter.com/trends/home-chef-x-peppa-pig) to their menu through this partnership," said Burtka in a recent press release. Image Credit: HelloFresh ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 16% | Activity: 60% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Chef Collaborations:** Food delivery brands partnering with well-known chefs or public figures to create new meal kit recipes and promotions. - **Family-friendly Meal Kits:** Meal kit and food delivery brands creating and promoting easy-to-prepare, kid-approved meals for busy families. - **Comedic Mealtime Content:** Brands creating humorous and relatable content around mealtime featuring celebrities or regular families for social media marketing purposes. ### Where This Applies - **Food Delivery Services:** Companies that specialize in delivering food and meal kit options directly to consumers' doorsteps. - **Celebrity Endorsement and Advertising:** Industries that utilize well-known personalities to promote and sell brands or products through advertisements and marketing campaigns. - **Social Media Marketing:** Companies creating and promoting content on social media platforms to engage with customers and increase brand awareness. ## Related on Trend Hunter - [Chef-Crafted Meal Kits](https://www.trendhunter.com/trends/home-chef-x-gordon-ramsay.md) - [Streaming Service Recipe Menus](https://www.trendhunter.com/trends/paramount-uk-and-hellofresh.md) - [Family-Friendly Recipe Delivery Services](https://www.trendhunter.com/trends/hellofresh-family.md) - [Celebrity Chef Meal Kits](https://www.trendhunter.com/trends/celebrity-experiences.md) - [Exclusive Date Night Recipes](https://www.trendhunter.com/trends/date-night-delights.md) - [Familial Meal Kit Campaigns](https://www.trendhunter.com/trends/hellofresh-hello-dinner.md) - [Collaboration At-Home Meal Recipes](https://www.trendhunter.com/trends/home-chef-and-delish.md) - [Regionally Inspired Meal Kits](https://www.trendhunter.com/trends/hellofresh-and-colavita.md) - [Cooking Competition Meal Boxes](https://www.trendhunter.com/trends/yes-chef-meal-kit.md)