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# Imortalized Icon T-Shirts
Paul Smith Designs a David Bowie T-shirt to Coincide with His New Album

By Tia Clarke | Published 2013-03-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/david-bowie-tshirt
References: [en.vogue.fr](http://en.vogue.fr/fashion/...paul-smith-t-shirt...david-bowie/12216) & [paulsmith](http://www.paulsmith.co.uk/uk-en/shop/)

As if David Bowie just dropping a new album wasn't enough, London designer Paul Smith has gone and designed a David Bowie t-shirt too. The monochrome garment features an image of the cover of his new album 'The Next Day' and is sure to be just as popular as his new album.

The image, which is a modern twist on his classic 1977 album 'Heroes,' features Bowie holding a large white square that reads: "The Next Day."

The glam rock icon's new album went in at number one in the UK charts. It is the first record from the musical legend in over one decade and the first time that one of his records has topped the charts in twenty years. Such a resurgence of interest in the star shows just how eternally popular Bowie remains.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 22% | Activity: 45% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Musician-themed Apparel:** Opportunity to create more apparel featuring iconic musicians and their work.
- **Album-inspired Fashion:** Fashion designers can collaborate with musicians to create clothing inspired by their album artwork.
- **Nostalgic Music Merchandise:** Demand for vintage-inspired merchandise from popular musicians is on the rise.

### Sectors Adopting This

- **Fashion:** Fashion designers and brands can capitalize on the trend of musician-themed apparel.
- **Music:** Musicians can leverage their album artwork to create fashion collaborations and merchandise.
- **E-commerce:** Online retailers can cater to the growing demand for nostalgic music merchandise.

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