# Glamorous Rockstar-Inspired Dolls Barbie Debuts the Nostalgic 'David Bowie Doll' By Kanesa D | Published 2022-06-29 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/david-bowie-doll References: [hypebeast](https://hypebeast.com/2022/6/david-bowie-hunky-dory-barbie-doll-release-info) & [creations.mattel](https://creations.mattel.com/pages/barbie-drop-david-bowie-2022)  Barbie is debuting a new ‘David Bowie Doll’ for the 50th anniversary of the ‘Hunky Dory’ album. The limited edition release sees Bowie in a baby blue suit that resembles the one the performer wore in the “Life on Mars?” music video, complete with the same striped and speckled tie. The doll sports bleached brows, vibrant blue eyeshadow, pink lips, and a ‘70s-inspired mullet hairstyle. Consumers can purchase the ‘David Bowie Barbie Doll’ on the official [Mattel](https://www.trendhunter.com/trends/aaliyah-barbie) website and at select retailers like [Amazon](https://www.trendhunter.com/trends/spin-master-2), [Walmart](https://www.trendhunter.com/trends/barbie-2023-da-de-muertos-doll), and Target. Mattel writes on its website: “David Bowie was a one-man cultural phenomenon for his contributions to music, art, fashion, and film. Our second tribute doll celebrates the 50th anniversary of his classic Hunky Dory, the iconic “Life on Mars?” video, and an outfit forever associated with this ultimate pop chameleon.” Image Credit: Barbie, Mattel ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 59% | Activity: 37% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Celebrity-inspired Dolls:** Disruptive innovation opportunity: Create limited edition dolls featuring the iconic outfits and styles of famous musicians or movie stars. - **Retro Fashion Comebacks:** Disruptive innovation opportunity: Design new clothing lines that incorporate vintage elements and styles from past eras that appeal to modern tastes. - **Collaborative Merchandise:** Disruptive innovation opportunity: Join forces with other companies or brands to create cross-promotional products that tap into the shared interests of each brand's fanbase. ### Industries Being Reshaped - **Toy and Collectibles:** Disruptive innovation opportunity: Create dolls and toys that blur the lines between traditional children's toys and collector's items, targeting both adult collectors and children alike. - **Fashion and Design:** Disruptive innovation opportunity: Exploit nostalgia for past fashion trends to create new looks and styles that appeal to modern consumers, while also tapping into the desire for unique and personalized fashion items. - **Music and Entertainment:** Disruptive innovation opportunity: Expand into merchandising and cross-promotion with other entertainment brands, taking advantage of the intense fan loyalty and nostalgia for beloved music and pop culture icons. ## Related on Trend Hunter - [Late Singer-Honoring Dolls](https://www.trendhunter.com/trends/aaliyah-barbie.md) - [Pop Star-Inspired Holiday Dolls](https://www.trendhunter.com/trends/mariah-carey-barbie.md) - [Inspiring Role Model Dolls](https://www.trendhunter.com/trends/barbie-role-models.md) - [Glamorous Collector Dolls](https://www.trendhunter.com/trends/barbie-by-american-girl.md) - [Pop Art Legend-Honoring Dolls](https://www.trendhunter.com/trends/keiichi-tanaami-1.md) - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md) - [Fashion Legend Barbie Dolls](https://www.trendhunter.com/trends/claudia-schiffer-barbie.md) - [Celebratory Monochromatic Dolls](https://www.trendhunter.com/trends/65th-anniversary-barbie-signature-doll-collection.md) - [Doll-Inspired Fashion NFTs](https://www.trendhunter.com/trends/barbie-doll-nfts.md)