# Lion-Taming Fashion Ads The David Bitton Fall 2012 Campaign Stars a Brave Sophie Vlaming By Meghan Young | Published 2012-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/david-bitton-fall-2012-campaign References: [fashiongonerogue](http://fashiongonerogue.com/sophie-vlaming-sizzles-for-the-david-bitton-fall-2012-campaign-lensed-by-richard-bernardin/) It is not everyday that a person gets the opportunity to lounge with a lion or walk with a cheetah, but that's exactly what model Sophie Vlaming gets to do in the David Bitton Fall 2012 campaign. The subtle rocker chic, sophisticated outfits are complemented by her wild co-stars. They bring attention to the details rather than distracting from them. For instance, people will notice the shimmer of the pants and the gleam of the jewelry of the otherwise minimalist outfits. The David Bitton Fall 2012 campaign was shot by Montreal-based photographer Richard Bernardin with production by Madame Brown. The Dutch beauty was clad by stylist Cloé Legault in sexy ensembles that complemented the equally sexy setting. Captured on location at the Hoppenheim House, the looks were perfected by beauty artist Genevieve Lenneville. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 43% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Animal-inclusive Fashion Ads:** Using animals in fashion ads can create a unique visual experience that enhances the overall message of the brand. - **Minimalist Outfit Accentuation:** Using animals in fashion ads can help draw attention to the details of the clothing in an otherwise minimalist outfit. - **Location-based Shoots:** Shooting fashion ads in unique and visually interesting locations can elevate the brand's image. ### Who This Affects Most - **Fashion:** In the fashion industry, using unique visual elements such as animals and interesting locations can draw attention to a brand and increase sales. - **Advertising:** In advertising, using unexpected and visually interesting elements like animals can create memorable and effective campaigns. - **Animal Training:** With the rise of animal-inclusive fashion ads, there could be a growth in demand for animal trainers and handlers who can work with these animals on set. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md)