# Soccer Star Scotches The Spirit Company 'Haig Club' Announces a David Beckham Whisky By Megan Facciuolo | Published 2014-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/david-beckham-whisky References: [pursuitist](http://pursuitist.com/david-beckham-haig-club-whisky/) & [haigwhisky](http://www.haigwhisky.com/) There has been David Beckham underwear, [David Beckham cologne](https://www.trendhunter.com/trends/david-beckham-true-instinct), and now, David Beckham whisky. With age, the soccer star has pursued more of a modelling career than a soccer one. He has become the face of numerous brands and has been a part of many collaborations, but this most recent gig has to do with fine liquors. Beckham has become the face of a [new Scottish whisky](https://www.trendhunter.com/trends/official-whiskey). He is partnering with British entrepreneur Simon Fuller (American Idol franchise creator) in promoting Haig Club Single Grain Scotch Whisky from the [House of Haig](https://www.trendhunter.com/trends/house-of-suntory-whiskies). The brand has an incredible 400 year heritage and has a unique craft process; it combines grain whisky from three cask types and is said to taste like English toffee. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Endorsements in Alcohol Industry:** Exploring opportunities for alcohol brands to collaborate with celebrities to enhance their brand image and reach a wider audience. - **Premiumization of Whisky Market:** Identifying ways for whisky brands to position themselves as premium products and elevate the consumer experience. - **Craft and Artisanal Whisky Production:** Developing strategies for whisky producers to create unique and high-quality whiskies using innovative craft techniques. ### Sectors Adopting This - **Alcohol:** Analyzing the impact of celebrity endorsements on the alcohol industry and how it can drive brand growth and consumer engagement. - **Fashion and Lifestyle:** Examining the relationship between celebrity partnerships and the fashion and lifestyle industry, and the potential for cross-promotion and brand expansion. - **Food and Beverage:** Exploring opportunities for collaboration between whisky brands and the food and beverage industry, such as whisky pairings and culinary experiences. ## Related on Trend Hunter - [Pre-Mixed Effervescent Drinks](https://www.trendhunter.com/trends/haig-club-clubman-canned-cocktails.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Honey-Powered Fruit Snacks](https://www.trendhunter.com/trends/beeup.md) - [Tartan-Themed Spirit Campaigns](https://www.trendhunter.com/trends/the-glenlivet-taking-back-tartan.md) - [Evocative Evening Fragrances](https://www.trendhunter.com/trends/amber-breeze-eau-de-parfum.md) - [Tartan-Patterned Spirit Campaigns](https://www.trendhunter.com/trends/bespoke-tartan.md) - [Athlete-Customized Luxe Cars](https://www.trendhunter.com/trends/fuoriserie-essentials.md) - [Whisky-Infused Pies](https://www.trendhunter.com/trends/whisky-infused-pies.md) - [Whiskey Brand Soccer Partnerships](https://www.trendhunter.com/trends/official-whiskey.md)