# Active Lifestyle Cologne Ranges David Beckham The Collection Includes Three Fragrances By Michael Hemsworth | Published 2023-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/david-beckham-the-collection References: [drugstorenews](https://drugstorenews.com/david-beckham-launches-collection-fragrances) & [beckham-fragrances](https://www.beckham-fragrances.com/en) David Beckham The Collection are a new range of [three fragrances](https://www.trendhunter.com/trends/gente-beautys-new-fragrance-collection) from the athlete that are formulated with life journeys in mind to help elevate the aromatic prowess of any man. The collection includes the Infinite Aqua Eau De Parfum, Aromatic Greens Eau De Parfum and Refined Woods Eau De Parfum, which are each priced at $54.99. Infinite Aqua is inspired by drives down the Pacific Coast Highway, while Aromatic Greens is inspired by a walk through the rainforest and Refined Woods calls to mind the intoxicating aromas of travel to a new location. David Beckham The Collection is being offered at [JCPenney](https://www.trendhunter.com/trends/mystic-canon) with additional retailers in the US set to stock the fragrances starting in early 2024. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 95% | Activity: 97% | Freshness: 17% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Athlete-inspired Fragrances:** Athlete David Beckham introduces a collection of fragrances formulated with life journeys in mind, offering an opportunity for disruptive innovation in the fragrance industry. - **Scent-based Experiences:** The David Beckham Collection's fragrance range is designed to evoke specific scent-based experiences, presenting disruptive innovation opportunities in the experiential marketing industry. - **Aromas of Exploration:** Each fragrance in David Beckham The Collection is inspired by different environments, providing an opportunity for disruptive innovation in the exploration and adventure travel industry. ### Sectors Adopting This - **Fragrance:** The launch of David Beckham The Collection highlights the potential for disruptive innovation within the fragrance industry. - **Retail:** Retailers, including JCPenney, have the opportunity to embrace disruptive innovation by stocking and marketing David Beckham The Collection. - **Marketing:** The David Beckham Collection's fragrance range offers an innovative approach to marketing through scent-based experiences, presenting disruptive opportunities for marketers. ## Related on Trend Hunter - [Evocative Evening Fragrances](https://www.trendhunter.com/trends/amber-breeze-eau-de-parfum.md) - [Naturalistic Amber-Forward Fragrances](https://www.trendhunter.com/trends/david-beckham-true-instinct.md) - [Refined Body Spray Scents](https://www.trendhunter.com/trends/lynx-fine-fragrance-collection.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Aromatic Woodsy Grooming Products](https://www.trendhunter.com/trends/nautica-grooming-collection.md) - [Globally Inspired Fragrance Collections](https://www.trendhunter.com/trends/globally-inspired-fragrance.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Refined Contemporary Colognes](https://www.trendhunter.com/trends/the-colognes-by-ds-durga.md)