# Soccer Ball Drumming Ads David Beckham Plays Beethoven in the Samsung Galaxy Ad By Sarah Nazim | Published 2012-06-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/david-beckham-plays-beethoven References: [adverblog](http://www.adverblog.com/2012/05/22/beckham-plays-beethoven/) & [samsung](http://www.samsung.com/global/microsite/galaxynote/note/index.html?type=find) In this [Samsung](https://www.trendhunter.com/trends/samsung-ads-gamebreaks) Galaxy commercial, the famous soccer player David Beckham plays [Beethoven’s](https://www.trendhunter.com/trends/mixtape) Ode to Joy with a drum set. Who knew that David Beckham had musical skills as well? In this video, the soccer star kicks the soccer balls against the drums to play the song. It’s such a creative way to advertise the Samsung [Galaxy Note](https://www.trendhunter.com/trends/samsung-galaxy-s22), which allows you to scribble and dabble on your phone as if it were a real paper notepad. A helpful friend demonstrates how the product works by mapping out where Beckham has to shoot in order for the song to come out right. This commercial does a great job at showing the versatility of the Galaxy Note, and by using a high-profile athlete, they are creating an advertisement that has the possibility of going viral. [Photo Credit](http://http://androidheadlines.com/images/galaxy-note-ad-david-beckham-uses-the-gift-of-balls-to-play-beethovens-ode-to-joy-video_ybfvk_0.jpg), [Photo Credit 2](http://www.google.ca/imgres?hl=en&safe=off&biw=1024&bih=649&gbv=2&tbm=isch&tbnid=WF6nRnchSwrCMM:&imgrefurl=http://www.thesun.co.uk/sol/homepage/sport/football/4333757/David-Beckham-plays-Beethovens-Ode-to-Joy-on-drums-in-Samsung-advert.html&docid=YU0YL7auOUL3jM&itg=1&imgurl=http://img.thesun.co.uk/multimedia/archive/01514/beckham2_22_532x36_1514199a.jpg&w=532&h=360&ei=ERW9T8DFNrLD6gHw6KHZCA&zoom=1&iact=hc&vpx=317&vpy=158&dur=1538&hovh=185&hovw=273&tx=178&ty=64&sig=110872715763684480460&page=1&tbnh=142&tbnw=201&start=0&ndsp=14&ved=1t:429,r:1,s:0,i:74), [Photo Credit 3](http://www.adrants.com/images/samsung_galaxy_note_david_beckham.jpg) ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 14% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Creative Advertising:** The use of soccer player David Beckham creatively playing a drum set with soccer balls in a Samsung Galaxy ad demonstrates the potential for unique and engaging advertising strategies. - **Product Versatility:** The commercial showcases the versatility of the Samsung Galaxy Note, highlighting its ability to function as a notepad and enticing businesses to explore innovative ways to promote multifunctional products. - **Viral Marketing:** By featuring a high-profile athlete like David Beckham, the Samsung Galaxy ad has the potential to go viral, providing a valuable lesson for businesses seeking to leverage influencer marketing in their promotional campaigns. ### Where This Applies - **Consumer Electronics:** The Samsung Galaxy commercial presents opportunities for innovative advertising techniques within the consumer electronics industry by showcasing the product's features through unconventional means. - **Sports and Entertainment:** Utilizing sports stars like David Beckham in advertisements not only appeals to sports enthusiasts but also creates disruption in the sports and entertainment industry, opening avenues for unique collaborations and endorsements. - **Marketing and Advertising:** The viral potential of the Samsung Galaxy ad reinforces the importance of effective influencer marketing and online content promotion in the marketing and advertising industry. ## Related on Trend Hunter - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Soccer-Inspired Mural Campaigns](https://www.trendhunter.com/trends/mural-campaign1.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md)