# Sporty Blue Suede Kicks The New David Beckham & James Bond ZX800 Sneakers By Matt Ho | Published 2011-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/david-beckham-james-bond References: [hypebeast](http://hypebeast.com/2011/01/adidas-originals-by-originals-david-beckham-x-james-bond-zx800/) & [blog.xlarge.jp](http://blog.xlarge.jp/va/news/adidas_obyo_david_beckham_jame/) The new ZX800 sneaker from soccer superstar David Beckham and James Bond has arrived on the market. Before you scratch your head, I mean James Bond the founder of clothing store 'Undefeated,' not the spy. These beautiful sneakers are done in [blue suede](https://www.trendhunter.com/trends/bodega-x-puma) with gray mesh on the sides, a low white top, highlighted in black around the exterior. Surprisingly the trademark three stripes from [Adidas](https://www.trendhunter.com/trends/predator-24-1) aren't present. Look for the David Beckham x James Bond ZX800 sneakers in selected retails. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Athletic Sneaker Collaborations:** Opportunity to partner with athletes and fashion designers to create unique and highly desirable sneaker collaborations. - **Minimalist Sneaker Design:** Innovation opportunity to create sleek and simple sneaker designs that prioritize comfort and style over brand logos and embellishments. - **Selective Retail Distribution:** Potential for exclusive partnerships with retailers to offer limited edition sneaker releases, creating a sense of exclusivity and excitement among consumers. ### Where This Applies - **Athletic Footwear:** Opportunity for athletic footwear brands to collaborate with celebrities and designers on limited edition collections. - **Fashion Retail:** Opportunity for fashion retailers to curate exclusive sneaker collaborations and attract customers with unique and coveted designs. - **Online Marketplaces:** Opportunity for online marketplaces to partner with brands and retailers to offer limited edition sneakers, creating a sense of urgency and driving online sales. ## Related on Trend Hunter - [Athlete-Remixed Retro Football Boots](https://www.trendhunter.com/trends/predator-24-1.md) - [Stealthy Padded Sneaker Modesl](https://www.trendhunter.com/trends/adidas-samba-sneaker-1.md) - [Textural Navy-Blue Suede Sneakers](https://www.trendhunter.com/trends/hamburg-sneaker-1.md) - [Sneaker-Converted Dress Shoes](https://www.trendhunter.com/trends/stan-smith-lux.md) - [Cool Tonal Sneakers](https://www.trendhunter.com/trends/city-jeans-adidas-gazelle.md) - [Luxurious Spring-Ready Sneakers](https://www.trendhunter.com/trends/box-sneaker.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Navy Blue Collegiate Sneakers](https://www.trendhunter.com/trends/sl-72-rs.md) - [Vintage Suede-Accented Shoes](https://www.trendhunter.com/trends/sporty-rich-1.md)