# Soccer Star Skivvies The David Beckham H&M Bodywear Campaign Shows Some Skin By Jana Pijak | Published 2012-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/david-beckham-hm References: [thefashionisto](http://thefashionisto.com/david-beckham-bodywear-for-hm/) & [thehollywoodgossip](http://www.thehollywoodgossip.com/2012/01/david-beckham-handm-underwear-ad-revealed-hot/) The latest David Beckham [H&M](https://www.trendhunter.com/trends/hm-2) bodywear campaign proves suggestive with a photo series that shows off the soccer star's buff and toned body. Beckham shines in monochromatic portraits for this sultry advertorial. The famed footballer follows in wife Victoria's design footsteps and wears shape-conscious pieces from his first bodywear collection for Swedish retailer H&M. This comfy collection features nine varying undergarment styles, t-shirts, long jeans as well as loungewear looks that will hit stores in early February 2012. This celeb-infused collection combines a relaxed comfort with an effortlessly cool aesthetic often associated with David Beckham. The star is known for his fashion-forward style on and off the field, and this affordable bodywear collection is sure to be a hit with Beckham and H&M fans everywhere. Image Credit: H&M ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-driven Marketing:** Using popular celebrities like David Beckham to promote products and brands can create a strong impact and engage a wide audience. - **Fashionable Athleisure:** The combination of fashion and athletic wear allows consumers to look stylish and comfortable at the same time, creating a disruptive opportunity in the apparel industry. - **Collaborative Collections:** Collaborations between celebrities and retail brands, like the David Beckham H&M bodywear collection, can tap into different fan bases and generate excitement for new product releases. ### Where This Applies - **Fashion Retail:** The fashion retail industry can benefit from partnering with celebrities to create their own exclusive collections and increase brand awareness. - **Athletic Apparel:** The athletic apparel industry can capitalize on the trend of fashionable athleisure by offering stylish and functional clothing options for both athletes and fashion-conscious consumers. - **Marketing and Advertising:** Marketing and advertising agencies can explore new opportunities in celebrity-driven campaigns, leveraging the influence and popularity of famous individuals to promote products and brands. ## Related on Trend Hunter - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Honey-Powered Fruit Snacks](https://www.trendhunter.com/trends/beeup.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Evocative Evening Fragrances](https://www.trendhunter.com/trends/amber-breeze-eau-de-parfum.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Athlete-Customized Luxe Cars](https://www.trendhunter.com/trends/fuoriserie-essentials.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)