# Soccer Star Holiday Ads The David Beckham for H&M Christmas Collection Campaign is Revealing By Erin Fox | Published 2012-11-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/david-beckham-for-hm-christmas References: [fashionising](http://www.fashionising.com/clothing/b--david-beckham-for-hm-christmas-collection-32836.html) & [hm](http://www.hm.com) Celebrating the holidays this season just became a little sweeter with the David Beckham for [H&M](https://www.trendhunter.com/trends/paddington) [Christmas collection](https://www.trendhunter.com/trends/chanel-winter-tale). This will be the second underwear advertisement David Beckham has done for H&M. Shopping for the man in your life has become a easy breezy task as you shop in the aisles of H&M and large half-naked David Beckham posters drape the walls of the store. The series of photos are in black and white, much like his former ad campaign for the retailer. The twinkling backdrop adds a holiday appeal as Beckham stares seductively into the camera. The David Beckham for H&M Christmas Collection features sweat pants, underwear, boxers and thermal shirts. The clothing comes in an array of blacks, whites and grays to match the mundane appeal of the advertisement. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 26% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Athlete Endorsement:** Soccer stars and other athletes lend their likeness to products to drive sales and market products. - **Celebrity Christmas Campaigns:** Celebrities leverage their fame to promote seasonal products and collections. - **Holiday-themed Clothing Collections:** Brands market limited time holiday collections to drive sales and increase customer engagement. ### Industries Being Reshaped - **Fashion:** Clothing companies like H&M use celebrity endorsements to boost sales and connect with customers. - **Sports:** Athletes partner with brands for endorsements, helping to market products and increase reach. - **Marketing and Advertising:** Companies use celebrity endorsements and holiday-themed campaigns to increase consumer engagement and drive sales. ## Related on Trend Hunter - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Evocative Evening Fragrances](https://www.trendhunter.com/trends/amber-breeze-eau-de-parfum.md) - [Christmas Retail Delivery Campaigns](https://www.trendhunter.com/trends/debenhams-delivered-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Naturalistic Amber-Forward Fragrances](https://www.trendhunter.com/trends/david-beckham-true-instinct.md) - [Bear-Themed Baby Lines](https://www.trendhunter.com/trends/paddington.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md)