# Construction Site Clothing Campaigns The David Beckham for H&M Bodywear Spring 2014 Ads Are Rugged By Michael Hemsworth | Published 2014-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/david-beckham-for-hm-bodywear-spring-2014 References: [nitrolicious](http://nitrolicious.com/2014/01/23/david-beckham-hm-bodywear-spring-2014-campaign/) & [hm](http://hm.com/) Continuing the successful collaboration for another season, the David Beckham for [H&M](https://www.trendhunter.com/trends/femininity-in-bloom) Bodywear Spring 2014 collection is once again being promoted with advertisements that feature the soccer star in a variety of styles that boast about the versatility of the items. The campaign, set in what appears to be a construction site or industrial site of sorts, is shot by director Nicolas Winding Refn who has produced such blockbusters as *Drive* and *Only God Forgives*. The David Beckham for H&M Bodywear Spring 2014 campaign highlights a few of the most popular styles including [undergarments and casual wear](https://www.trendhunter.com/trends/calvin-klein-shapewear) that's focused on delivering versatility, but also style. The David Beckham for H&M line has proved an ability to sell in recent years, so it's likely we'll continue to see the collaboration continue if sales and reception maintain positive. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Construction Site Clothing:** Opportunity for clothing brands to create rugged and versatile apparel specifically designed for construction site workers. - **Celebrity Endorsements:** Opportunity for brands to collaborate with celebrities to increase brand recognition and drive sales. - **Versatile Fashion:** Opportunity for fashion brands to focus on creating clothing that is both stylish and adaptable for different occasions. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to tap into the growing market of construction site clothing. - **Advertising:** Opportunity for advertising agencies to develop creative campaigns featuring celebrity endorsements. - **Construction:** Opportunity for construction companies to provide branded apparel for their workers, promoting safety and team spirit on site. ## Related on Trend Hunter - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Evocative Evening Fragrances](https://www.trendhunter.com/trends/amber-breeze-eau-de-parfum.md) - [Naturalistic Amber-Forward Fragrances](https://www.trendhunter.com/trends/david-beckham-true-instinct.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md)