# Celeb Couple Campaigns The David and Victoria Beckham Fragrances Spring Summer 2010 Ads By Joanne Lam | Published 2010-05-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/david-and-victoria-beckham-fragrances References: [cocoperez](http://cocoperez.com/2010-05-24-posh-and-david-keep-making-ads) & [beckham-fragrances](http://www.beckham-fragrances.com/) The Spring Summer 2010 campaign for the [David and Victoria Beckham Fragrances](https://www.trendhunter.com/trends/david-beckham-true-instinct) gives the [hot celebrity couple](https://www.trendhunter.com/trends/radical-essence) a conservative yet sexy look. The two cuddle up in these simple ads with their faces half in the shadows, giving off a mysterious vibe for the campaign. Although the pair isn't blatantly selling their fragrances in these ads, their [gorgeous faces do all the work](https://www.trendhunter.com/trends/dior-addict-1) for them. This just goes to show how easy work can be for these hot celebs. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 7% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Branding:** Opportunities for celebrities to use their personal brand to sell products and services. - **Mystery Marketing:** Using shadows and vague imagery to create intrigue and generate buzz for a campaign. - **Sensual Advertising:** Using subtle yet sexy imagery to create an enticing image of the product. ### Where This Applies - **Cosmetics:** Celebrities can collaborate with cosmetic brands to sell fragrances, makeup and skincare products. - **Fashion:** Celebrities can design and model clothing lines for their brand. - **Luxury Goods:** Celebrities can endorse high-end products such as jewelry, cars or watches. ## Related on Trend Hunter - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Evocative Evening Fragrances](https://www.trendhunter.com/trends/amber-breeze-eau-de-parfum.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Naturalistic Amber-Forward Fragrances](https://www.trendhunter.com/trends/david-beckham-true-instinct.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md)