# Functional Ice Cream Treats David and Fields Good Are Dropping a One-Day-Only Collaboration By Laura McQuarrie | Published 2026-08-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/david-and-fields-good References: [instagram](https://www.instagram.com/p/DcKFEOCMBU1/?hl=en) & [cityguideny](https://www.cityguideny.com/event/david-protein-scoop-shop-2026-08-22-2026-08-22)  Since David Scoop Shop in New York City opened its doors this summer, it has been on a roll with collaborations, and cookie lovers can look forward to a new one soon from David and Fields Good—the functional, better-for-you cookie brand launched by Ashley Fields, daughter of Mrs. Fields founder Debbi Fields. At the one-day pop-up experience, guests can treat themselves to functional desserts that contain about 20 grams of protein per serving. On the menu, some of the protein-forward indulgences that are ready to savor will include My Butter Half, prepared with a halved peanut butter Fields Good cookie around a scoop of David’s frozen dessert, as well as Smart Cookie Crumble, a sundae-style scoop with Fields Good’s Focus Cookie (featuring creatine and Cognizin) crumbled on top. ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 82% | Activity: 83% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Functional Dessert Mashups:** Protein-rich ice cream and cookie pairings signal room for indulgent treats that merge wellness benefits with familiar comfort-food formats. - **Limited-time Wellness Pop-ups:** One-day collaborations create scarcity around better-for-you products while giving brands a low-risk way to test consumer appetite for functional indulgence. - **Cognitive Snack Ingredients:** Desserts featuring creatine and Cognizin point to emerging potential for mood, focus, and performance claims in traditionally indulgent categories. ### Who This Affects Most - **Frozen Desserts:** Ice cream shops can differentiate through protein-forward recipes and co-branded toppings that reposition frozen treats as lifestyle-aligned snacks. - **Functional Foods:** Better-for-you brands are expanding beyond bars and beverages into nostalgic formats where added benefits feel more approachable and craveable. - **Experiential Retail:** Pop-up dessert events offer a compact testing ground for collaborative menus, social sharing, and premium limited-edition product launches. ## Related on Trend Hunter - [Co-Branded Protein Floats](https://www.trendhunter.com/trends/david-protein-x-poppi.md) - [Indulgent Scoop Shop Experiences](https://www.trendhunter.com/trends/josie-maran-x-david.md) - [Functional Homestyle Cookies](https://www.trendhunter.com/trends/fields-good.md) - [Protein Ice Cream Shops](https://www.trendhunter.com/trends/david-scoop-shop.md) - [Indian Cuisine Ice Creams](https://www.trendhunter.com/trends/ice-creams-inspired-by-india.md) - [Island Ice Cream Cafes](https://www.trendhunter.com/trends/sr-ice-cream-miyakojima.md) - [Salty-Sweet-Spiced Ice Creams](https://www.trendhunter.com/trends/homemade-brand-ice-cream.md) - [Protein Affogatos](https://www.trendhunter.com/trends/protein-affogato.md) - [Citrusy Creamsicle-Inspired Ales](https://www.trendhunter.com/trends/hardywood-tangerine-cream-ale.md)