# Cross-Branded Pleasure Toys Eurythmics and JimmyJane in “Let's Do It Again” By Jennifer Astle | Published 2008-12-14 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/dave-stewart-little-something-precious-metal References: [jimmyjane](http://www.jimmyjane.com/rf/) & [jimmyjane](http://www.jimmyjane.com/rf/) What happens when a relatively obscure musician like Dave Stewart (Eurythmics...and yes, I had to look it up) teams up with a virtual sex shop like JimmyJane? A music video featuring the lead singer having fun with a vibrator. I guess you’ll just have to watch it now, won’t you? There's nothing groundbreaking about throwing your favorite tunes when getting down to the business of naughty, but by my calculations, this is the first time a vibrator has starred in a music video. "Let's Do It Again" is a brilliant marketing tactic to sell a product that, frankly, sells itself. The vibrator itself comes engraved with song lyrics, just in case you forget the lyrics while your singing into your vibrator like a mic. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 7% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Cross-branded Pleasure Toys:** Collaborations between musicians and sex toy brands have the potential to create unique and innovative pleasure products. - **Music-driven Marketing:** The use of music videos to promote products, especially in the adult industry, presents a disruptive marketing opportunity. - **Product Personalization:** Engraving song lyrics on pleasure toys adds a personalized touch, creating a trend towards customized adult products. ### Where This Applies - **Sex Toy Industry:** Collaborations with musicians open up new avenues for product development and marketing in the adult toy industry. - **Music Industry:** Incorporating pleasure products in music videos can create additional revenue streams and generate buzz in the music industry. - **Personalized Products Industry:** The trend of engraving song lyrics on pleasure toys showcases the potential for customized products in the personalized products industry. ## Related on Trend Hunter - [Music-based Intimate Toys](https://www.trendhunter.com/trends/juno-music-activated-toy.md) - [Sensual Self-Care Essentials](https://www.trendhunter.com/trends/pleasing-4.md) - [Limited-Edition Erotica Books](https://www.trendhunter.com/trends/toy-stories.md) - [Dual-Mode Pleasure Devices](https://www.trendhunter.com/trends/womanizer-enhance.md) - [Fashionable Sexual Wellness Toys](https://www.trendhunter.com/trends/lelo-diesel.md) - [Tech-Driven Sexual Wellness](https://www.trendhunter.com/trends/sex-toys-intimacy-shop.md) - [Intimacy-Redefining Promotional Campaigns](https://www.trendhunter.com/trends/lover-set.md) - [Fashion-Forward Guitar Designs](https://www.trendhunter.com/trends/gibson-and-marc-jacobs.md) - [Couple-Focused Pleasure Toys](https://www.trendhunter.com/trends/trojan-dual-pleasure-vibrating-ring.md)