# Picasso-Inspired Ale Art The Dave Murray 'Beer Series' is Hip and Sophisticated By Marie | Published 2011-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dave-murray-beer-series References: [thefoxisblack](http://thefoxisblack.com/2011/06/28/the-beer-series-by-dave-murray/) & [davemurrayillustration](http://www.davemurrayillustration.com/index.php?/work/beer-series/) The Dave Murray 'Beer Series' is hipster-approved, but sophisticated enough to jazz up any bar or den. The Toronto-based designer created this series as a tribute to his favorite brews, from the popular Japanese Sapporo brand to the lesser-known [Molson](https://www.trendhunter.com/trends/molson-drai) Stock Ale. Murray re-imagined the cans and bottles in a cubist Picasso-inspired style, resulting in illustrations that look almost collage-like. My favorite is definitely the [Pabst](https://www.trendhunter.com/trends/godzilla-can-designs) Blue Ribbon can, which brings the familiar North American hipster drink of choice to high art status. Beer-drinkers young and old will love the Dave Murray Beer Series for the tongue-in-cheek humor and quirkiness, as well as the intelligent designs. Murray is incredibly talented and creates pop art that can be appreciated by a wide audience. This series and others are currently available to purchase through his online store. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pop Art Resurgence:** Designers are finding inspiration in pop art of the past, creating new and exciting designs for a modern audience. - **Cubist Imagery in Design:** Using cubist imagery can add a unique, sophisticated touch to traditional product design. - **Beer Packaging as Art:** Brands can differentiate themselves by incorporating artistic aesthetics into beer packaging design. ### Where This Applies - **Craft Beer:** Craft breweries can stand out in an increasingly competitive market by investing in unique, visually compelling packaging designs. - **Graphic Design:** Graphic designers can draw inspiration from other artists and mediums to create unique and captivating designs. - **E-commerce:** Online marketplaces give artists and designers a platform to sell their work directly to consumers, cutting out intermediaries and reducing costs. ## Related on Trend Hunter - [Pop Art Beer Branding](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Pop Art-Appreciating IPAs](https://www.trendhunter.com/trends/double-ipas.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md)