# Ceramic-Reinforced Duffels Amabilis' 'Dave Jr. Duffel 2.0' is Coated in Ceramic Armor Plates By Joey Haar | Published 2016-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dave-jr-duffel References: [digitaltrends](http://www.digitaltrends.com/outdoor/amabilis-dave-jr-duffel-bag/?utm_source=feedly&utm_medium=webfeeds) & [kickstarter](https://www.kickstarter.com/projects/1306918721/worlds-toughest-edc-duffel-bag-lifetime-warranty) Amabilis, a Washington startup apparel company, is touting its new Dave Jr. Duffel 2.0 as "the world's toughest [EDC](https://www.trendhunter.com/trends/rmfr-edc) duffel bag." Based on the bag's specs and materials, that claim might not be hyperbolic. Firstly, the Dave Jr. Duffel 2.0 is made from double layered, [military-grade tarpaulin](https://www.trendhunter.com/trends/durable-versatile-bags) around the sides. That material is incredibly difficult to rip or rupture, and it is also completely water- and element-proof. Beyond that siding, the bottom of the bag -- which typically takes the most abuse -- is made from what Amabilis calls 'SuperFabric.' SuperFabric is a proprietary material coated in ceramic armor plates. The Dave Jr. Duffel 2.0 comes with a lifetime guarantee, which further proves how confident Amabilis is in its durability. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Ceramic-reinforced Products:** Opportunities for integrating ceramic armor plates in various consumer goods for enhanced durability and protection. - **Military-grade Materials:** Increased demand for durable and water-resistant materials that can withstand harsh environments in consumer and industrial products. - **Lifetime Guarantees:** Brands can gain consumer trust through offering lifetime guarantees and demonstrating confidence in product durability and quality. ### Sectors Adopting This - **Apparel:** Apparel companies can incorporate tough materials and ceramic armor plates into their products for increased durability and longevity. - **Consumer Goods:** Consumer goods manufacturers can adopt military-grade materials and ceramic armor plates in their products for added strength and protection. - **Industrial:** Industrial companies can use military-grade materials and ceramic armor plates in their products to withstand challenging environments and increase lifespan. ## Related on Trend Hunter - [Featherlight Hyper-Strength Duffle Bags](https://www.trendhunter.com/trends/norda-toolbox-duffle-bag.md) - [High-Performance Duffel Bags](https://www.trendhunter.com/trends/nordas-toolbox.md) - [Hybrid Adventure-Ready Duffle Bags](https://www.trendhunter.com/trends/pelican-aegis-rolling-hybrid-duffel.md) - [Water-Ready Duffle Bags](https://www.trendhunter.com/trends/zhik-submersible-duffel-bag.md) - [Tactical Hyper-Durable Travel Cases](https://www.trendhunter.com/trends/pelican-1595-air-case.md) - [Durable Versatile Bags](https://www.trendhunter.com/trends/durable-versatile-bags.md) - [Hybrid Ultra-Strong Suitcases](https://www.trendhunter.com/trends/peak-design-roller-pro.md) - [Collapsible Compartment Duffle Packs](https://www.trendhunter.com/trends/super-pacific-huckpack-duffel-bag.md) - [Carbon Neutral Sustainable Backpacks](https://www.trendhunter.com/trends/38l-hybrid-duffle-pack.md)