# Interactive NFT Prize Programs Dave & Buster’s and Sweet to Launch Digital Collectibles By Niko Pajkovic | Published 2021-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dave-busters References: [businesswire](https://www.businesswire.com/news/home/20210922005301/en) & [daveandbusters](http://www.daveandbusters.com) American restaurant and entertainment chain [Dave & Buster's](https://www.trendhunter.com/trends/dave-busters2) has announced the launch of its 'NFT Digital Collectibles Prize' program, the company's first-ever blockchain-based experience. The digital-only collectibles will come in the form of one-of-a-kind coins and cards, which customers can use to claim in-store prizes. While there has certainly been a deluge of businesses hopping on the NFT bandwagon, Dave & Buster's is one of the first restaurant chains to enter the space. According to the company, the collectibles will range from common to "uber-rare" [NFTs](https://www.trendhunter.com/trends/wow-bao-digital-collectibles), which can be collected and traded on a broad-scale NFT platform hosted by [Sweet](https://www.trendhunter.com/trends/digital-collectibles-platform). Using Sweet's proprietary technology, Dave & Buster guests will be able to collect NFTs through in-venue interactive gameplay to own as rewards. “Our innovative approach to the NFT Digital Collectible prize program provides fun through a gamified and immersive experience," said Pete Thornfield, VP Brand Marketing at Dave & Buster’s. Image Credit: Dave & Buster's ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 84% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Blockchain-based Collectibles:** Companies can explore blockchain-based collectibles as a new way to engage customers through immersive experiences. - **NFT Integration in Restaurants and Entertainment:** Restaurants and entertainment companies have the opportunity to integrate NFT technology in their operations as a unique and engaging way to attract and retain customers. - **Gamification of Rewards Programs:** Businesses can explore game-like structures for their rewards programs, using interactive gameplay as a way to make the experience more fun and engaging for customers. ### Who This Affects Most - **Restaurant Chain:** Restaurants can leverage blockchain technology and gamified rewards programs to differentiate themselves and attract new customers. - **Entertainment:** Entertainment companies have the opportunity to incorporate NFTs and blockchain-based collectibles in their offerings, creating new and engaging experiences for customers. - **Blockchain Technology:** The emergence of blockchain-based collectibles opens up new opportunities for companies in various industries to explore blockchain technology and its potential applications. ## Related on Trend Hunter - [Sports-Centric Digital Collectibles Platform](https://www.trendhunter.com/trends/digital-collectibles-platform.md) - [Web3 Loyalty Programs](https://www.trendhunter.com/trends/wow-bao-digital-collectibles.md) - [Sporting Event-Focused Experiences](https://www.trendhunter.com/trends/big-game-ticketed-experience.md) - [NFT Restaurant Loyalty Programs](https://www.trendhunter.com/trends/wow-bao-nft.md) - [Arcade Leaderboard Initiatives](https://www.trendhunter.com/trends/dave-busters1.md) - [NFT-Based Rewards Programs](https://www.trendhunter.com/trends/tenacious-tacos.md) - [Football-Focused Venue Marketing Campaigns](https://www.trendhunter.com/trends/dave-busters2.md) - [Happiness-Prioritizing QSR Campaigns](https://www.trendhunter.com/trends/adult-unlearn.md) - [Menu-Inspired NFTs](https://www.trendhunter.com/trends/metaverse-meal.md)