Shelby Lee Walsh — August 29, 2009 — About
References: exploitingchaos
The CEO of BzzAgent, Dave Balter, is the godfather of word-of-mouth marketing. Aside from the success of BzzAgent, Balter is also the author of “The Word of Mouth Manual: Volume II” which covers ground regarding word-of-mouth marketing. His savvy entrepreneurship has even scored his name in the prestigious “40 under 40” list by the Boston Business Journal.
It is evident that Dave Balter is a force to be reckoned with and according to him, Jeremy Gutsche’s breakout book, EXPLOITING CHAOS, is as well. He notes that, “Not surprisingly, it’s hot, hip and absolutely worth talking about.”
It is evident that Dave Balter is a force to be reckoned with and according to him, Jeremy Gutsche’s breakout book, EXPLOITING CHAOS, is as well. He notes that, “Not surprisingly, it’s hot, hip and absolutely worth talking about.”
Trend Themes
1. Word-of-mouth Marketing - Businesses can harness the power of word-of-mouth marketing to amplify their reach and build brand loyalty.
2. Entrepreneurship - Entrepreneurs can emulate Dave Balter's success to create innovative and disruptive companies.
3. Breakout Books - Businesses can learn from successful books like 'EXPLOITING CHAOS' to gain insights and inspiration for their own innovation strategies.
Industry Implications
1. Marketing and Advertising - Companies in the marketing and advertising industry can refine their strategies to better utilize word-of-mouth marketing to their advantage.
2. Startup and Small Business - Startup and small business owners can take a page from Dave Balter's book on entrepreneurship to drive success in their own ventures.
3. Publishing - The success of 'EXPLOITING CHAOS' showcases the potential for disruptive non-fiction books to drive innovation in the publishing industry.
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