# Superhero Travel Endorsements Dave Ault Uses Crime Fighters' Faces to Attract Fictional Tourists By Jason Soy | Published 2012-05-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dave-ault References: [herochan](http://www.herochan.com/post/22517177491/dc-universe-travel-posters-illustrated-by-dave) & [monkeyminion.storenvy](http://monkeyminion.storenvy.com/collections/40622-mini-prints) Superhero images are being used everywhere in the real world to sell products, and Dave Ault has satirized this marketing ploy by rendering these fictional travel posters that use crime figthers’ profiles to entice tourists. It’s probably not wise to visit these places as dangers loom in every corner, but where else would you be able to see the likes of [Batman](https://www.trendhunter.com/trends/batman-x-air-up), Superman, Wonder Woman, Green Arrow and [Flash](https://www.trendhunter.com/trends/the-flash)? Dave Ault illustrated these snazzy posters using vectors. Each faux promo features the left side of the superheroes’ faces as well as a silhouette of their respective city in the background. His minimalist approach to these images give them a retro and classy feel, making prints of his work, which Ault is also selling, highly suitable as wall adornments. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Superhero Marketing:** Opportunity for businesses to use fictional superheroes to promote their products or services in a fun and engaging way. - **Minimalist Art:** Growing popularity of minimalist art in the design and advertising industry, providing opportunities for artists and designers to create simplistic yet impactful visuals. - **Nostalgic Retro Designs:** Increasing demand for retro-style designs that evoke feelings of nostalgia, creating opportunities for businesses to tap into consumers' desire for sentimentality and vintage aesthetics. ### Sectors Adopting This - **Tourism and Travel:** Opportunity for travel companies and destinations to leverage superhero imagery to attract fictional tourists and create unique experiences. - **Print and Merchandise:** Opportunity for print companies and merchandise retailers to capitalize on the popularity of superhero travel posters and minimalist art by selling prints and other related products. - **Entertainment and Media:** Opportunity for entertainment and media companies to collaborate with artists like Dave Ault to create promotional materials that blend fictional superheroes with real-world locations, generating excitement and buzz. ## Related on Trend Hunter - [Retro Space-Themed Puzzled Posters](https://www.trendhunter.com/trends/john-carter.md) - [Comic Book Hero Collectibles](https://www.trendhunter.com/trends/comic-book-heros.md) - [Classic Superhero-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-hungry-for-heroes.md) - [Buildable 3D Superhero Displays](https://www.trendhunter.com/trends/gotham-city-skyline-set.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Superhero-Themed DIY Art Kits](https://www.trendhunter.com/trends/jim-lee-batman.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Superhero Snack Campaigns](https://www.trendhunter.com/trends/black-ghost-chilli-chicken-wings.md) - [Comic Book Character Cereals](https://www.trendhunter.com/trends/dc-strong-berry-capn-crunch.md)