# Ready-to-Sip Sangrias Daughters of the Vine Sangria Targets a New Generation of Wine Drinkers By Michael Hemsworth | Published 2025-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/daughters-of-the-vine References: [kamcity](https://www.kamcity.com/namnews/products-promotions/treasury-wine-estates-introduces-new-sangria-for-the-rtd-generation/) & [tweglobal](https://www.tweglobal.com)  Crafting the perfect sangria is about to get easier than ever thanks to the Daughters of the Vine sangria that will catch the attention of shoppers thanks to its canned, ready-to-drink (RTD) format. The product is targeted towards a new generation of wine drinkers and those who likely to be perusing the RTD cocktail space in order to find their next tipple. The product from [Treasury Wine Estates](https://www.trendhunter.com/trends/19-crimes-canned-wines) is perfect for enjoying straight from the can or over ice and is easy for the consumer to customize with their choice of finishing touches, if desired. Portfolio & Product Manager (EMEA) Zoe Jag-Nathan spoke on the Daughters of the Vine sangria saying, "We’ve seen a huge demand from younger consumers for sweet and fruity RTDs, which is why we decided to create Daughters of the Vine. Searches for [Sangria](https://www.trendhunter.com/trends/sangriainspired) were up by 100% on [Pinterest](https://www.trendhunter.com/trends/peach-vanilla-cobbler-flavor) in the lead up to Summer, and Sangria is the perfect flavour profile for Summer with its medley of fresh fruits and fiery flavours.” ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 65% | Activity: 78% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **RTD Beverage Innovations:** The rise of ready-to-drink options like the canned sangria highlights an innovation opportunity in convenient, on-the-go beverages targeting younger consumers. - **Customizable Drink Experiences:** Offering customizable sangrias allows consumers the freedom to personalize their drinks, catering to a trend of individualized consumption experiences. - **Fruity Alcoholic Offerings:** An increasing demand for sweet and fruity alcoholic beverages is creating market growth potential for innovations that blend traditional flavors with modern convenience. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** The introduction of RTD canned sangrias presents disruptive potential within the alcoholic beverage market, appealing to both traditional wine drinkers and those exploring modern cocktail alternatives. - **Packaging Solutions Sector:** Innovative packaging like cans for alcoholic beverages paves the way for advancements in portability and sustainability within the packaging industry. - **Social Media and Marketing:** The role of platforms like Pinterest in driving consumer interest in products such as sangrias opens up new avenues for innovation in targeted marketing strategies. ## Related on Trend Hunter - [Refreshing RTD Sangrias](https://www.trendhunter.com/trends/sangria-fizz.md) - [Gen Z-Specific RTD Wines](https://www.trendhunter.com/trends/vinarchy.md) - [Ready-to-Prepare Sangria Mixes](https://www.trendhunter.com/trends/island-oasis-sangria.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Ready-to-Drink Boxed Cocktails](https://www.trendhunter.com/trends/next-round-cocktails.md) - [Premixed Wine Cola Cocktails](https://www.trendhunter.com/trends/jammy-red-wine-x-cola.md) - [Sparkling Rosé Sangrias](https://www.trendhunter.com/trends/mija-bubbly-ros-sangria.md) - [Canned Flavored Wine Cocktails](https://www.trendhunter.com/trends/flavored-wine-cocktails.md) - [Canned Millennial-Targeted Wines](https://www.trendhunter.com/trends/hardys-canned-wines.md)