# Serendipitous Dating Services 'Tab' is a Dating Tool That Matches Up Users Entirely at Random By Katherine Pendrill | Published 2015-06-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dating-services References: [fastcocreate](http://www.fastcocreate.com/3047007/now-you-can-find-love-in-your-browser-tab-puts-serendipity-back-into-digital-dating?partner=rss) & [adlandchatuplines](http://adlandchatuplines.com) Unlike other [dating services](https://www.trendhunter.com/trends/cheers-dating-app), 'Tab' tries to add an element of serendipity to digital dating. Tab is a new [matchmaking service](https://www.trendhunter.com/trends/ai-matchmaker) that is based on the idea that chance encounters are all that's needed to spark a romance between two strangers. The service is not an app, but rather an Internet application for Chrome users. The Tab extension will run in the background of a user's desktop browser at all times and will display a new potential match each time the user opens a new tab. To match with someone, a user simply clicks on a small heart button. If the browser displays two hearts, it means that a mutual match has been made. Tab tries to remove the effort of actively searching through potential matches. Instead, Tab is based entirely on [serendipitous connections](https://www.trendhunter.com/trends/dayone-irl-dating-app) that happen when a user is least expecting it. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Serendipitous Matchmaking:** There is an opportunity to innovate the dating industry by incorporating serendipitous connections as a key feature in matchmaking services. - **Passive Matchmaking:** There is an opportunity to innovate the dating industry by offering passive matchmaking services that minimize active user effort and rely on chance encounters. - **Desktop Browser-based Dating:** There is an opportunity to innovate the dating industry by offering dating services that are integrated directly into users' desktop browsers, transforming the way users meet new people online. ### Industries Being Reshaped - **Online Dating:** Online dating services can explore incorporating serendipitous connections and passive matchmaking features to increase user engagement and satisfaction. - **Browser Extensions:** Browser extension developers can create innovative dating products that integrate directly into users' browsers, changing the way users meet new people online. - **Browser-based Applications:** Developers of browser-based applications can explore new ways to incorporate dating services directly into their platforms, creating a more seamless and integrated user experience. ## Related on Trend Hunter - [Blind Date App Features](https://www.trendhunter.com/trends/blind-date1.md) - [Hybrid Dating Apps](https://www.trendhunter.com/trends/when-we-first.md) - [Real-Time Video Matching](https://www.trendhunter.com/trends/call-me-maybe.md) - [Matchmaker-Trained AI Apps](https://www.trendhunter.com/trends/three-day-rule.md) - [Authentic Connection Tools](https://www.trendhunter.com/trends/spark-dating.md) - [Office-Friendly Dating App Settings](https://www.trendhunter.com/trends/tinder-desk-mode.md) - [Foodie Networking Apps](https://www.trendhunter.com/trends/yourtable.md) - [Timed Dating App Features](https://www.trendhunter.com/trends/dating-app-burnout.md) - [Connection-Building Dating Platforms](https://www.trendhunter.com/trends/meaningful-connections.md)