# Dog-Centric Dating Pop-Ups Sydney Cats & Dogs Home and Bumble Teamed Up to Create a Photo Studio By Laura McQuarrie | Published 2019-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dating-pop-up References: [adsoftheworld](https://www.adsoftheworld.com/media/digital/sydney_cats_dogs_home_doggy_dates) & [sydneydogsandcatshome.org](https://sydneydogsandcatshome.org/) To acknowledge the fact that dating app users are drawn to people with pictures of pets, Australia's Sydney Cats & Dogs Home teamed up with Bumble to create a special [dating pop-up photo studio](https://www.trendhunter.com/trends/uber-showcats). At the pop-up photo studio, dating app users were invited to have their picture taken with a dog from a shelter, which helped to raise money for the shelter, increase awareness about the importance of [pet adoption](https://www.trendhunter.com/trends/best-adoption-event-ever) and simultaneously help people improve their dating profile and chances for matching with other users. All of the funds generated from this dating pop-up will be put towards building a new shelter in the hopes that people and pets alike will find the love they are looking for this Valentine's Day. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 14% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Pet Adoption Promotion:** Disruptive innovation opportunity: Creating collaborative partnerships between dating apps and animal shelters to promote pet adoption through profile pictures. - **Experiential Dating:** Disruptive innovation opportunity: Generating unique experiences for dating app users by offering pop-up photo studios with pets to improve their dating profiles. - **Philanthropic Marketing:** Disruptive innovation opportunity: Combining marketing efforts with charitable causes to raise funds and awareness for animal shelters. ### Industries Being Reshaped - **Dating Apps:** Disruptive innovation opportunity: Integrating features that incorporate pets to enhance the user experience and increase engagement. - **Nonprofit Organizations:** Disruptive innovation opportunity: Collaborating with dating apps to implement initiatives that support their cause and improve social impact. - **Photography Studios:** Disruptive innovation opportunity: Partnering with dating apps and animal shelters to offer specialized photo shoots that cater to users' desire for pet-friendly profile pictures. ## Related on Trend Hunter - [Puppy Dating App Giveaways](https://www.trendhunter.com/trends/puppy-dating-app-giveaways.md) - [Adoptable Cat App Takeovers](https://www.trendhunter.com/trends/date-cats-not-humans.md) - [Idyllic Pet Pop-Ups](https://www.trendhunter.com/trends/the-best-pet-house-ever.md) - [Livestream Adoption Campaigns](https://www.trendhunter.com/trends/february-14th-livestream.md) - [Petting Booth Pop-Ups](https://www.trendhunter.com/trends/petting-booth.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Breakup-Themed Donation Pop-ups](https://www.trendhunter.com/trends/exboxes.md) - [AI-Enhanced Pet Adoption Photos](https://www.trendhunter.com/trends/personality-pics.md) - [Glam Pet Adoption Pop-Ups](https://www.trendhunter.com/trends/uber-showcats.md)