# Social Network Dating Apps Facebook's New Dating Feature is Being Tested Internally By Riley von Niessen | Published 2018-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dating-feature References: [hypebeast](https://hypebeast.com/2018/8/facebook-dating-coming-gender-choices) & [telegraph](https://www.telegraph.co.uk/technology/2018/08/04/facebook-tests-dating-service-employees/) With so many dating apps connecting to social networking sites to validate users and connect them with like-minded individuals, it only makes sense that the largest social networking site in the world ([Facebook](https://www.trendhunter.com/trends/bill-splitting-features)) would develop its own dating feature. In order to keep the experience within the site, Facebook includes the feature on its main page, which can easily be accessed by users who are looking to find a partner. Once a user decides to activate the feature, they can connect with others who've done so as well, making the option exclusive to those who want to be seen. Although the new dating feature is still being tested internally by Facebook employees, its development could make the [online dating process](https://www.trendhunter.com/trends/trycatch-global-dating) much more streamlined. Image Credit: Econsultancy ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **Social Network Dating Integration:** Opportunity for other social networking sites to develop their own dating features and integrate them within their platforms. - **Streamlined Online Dating:** Potential for innovative apps to emerge that offer a more streamlined and user-friendly online dating experience. - **Exclusive Dating Communities:** Opportunity to create dating platforms that cater to specific niches or communities, providing exclusive opportunities for like-minded individuals. ### Where This Applies - **Social Media:** Disruptive innovation opportunity for social media platforms to enter the online dating industry and offer unique dating experiences. - **Mobile App Development:** Opportunity for mobile app developers to create new dating apps that leverage social network integration and offer enhanced features. - **Niche Dating Services:** Emerging industry for specialized dating platforms that cater to specific communities or interests, targeting niche markets. ## Related on Trend Hunter - [Social Dating App Features](https://www.trendhunter.com/trends/tinder-3.md) - [Ai-Supported Smart Dating Tools](https://www.trendhunter.com/trends/facebook-dating-2.md) - [Online Dating AI Assistants](https://www.trendhunter.com/trends/facebook-dating-assistant.md) - [Social Media-Inspired Hookup Apps](https://www.trendhunter.com/trends/grindr-right-now.md) - [Matchmaking Dating Apps](https://www.trendhunter.com/trends/cheers-dating-app.md) - [Social Media Dating Profiles](https://www.trendhunter.com/trends/likelike.md) - [Detail-Providing Dating App Features](https://www.trendhunter.com/trends/tinder-share-my-date.md) - [Double Dating App Features](https://www.trendhunter.com/trends/tinder-double-date.md) - [Blind Date App Features](https://www.trendhunter.com/trends/blind-date1.md)