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# Romance-Inducing Cafes
Match.com's Dating Event for Singles Has an Aphrodisiac-Inspired Menu

By Laura McQuarrie | Published 2014-08-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dating-event-for-singles
References: [prexamples](http://prexamples.com/2014/08/dating-site-match-com-launch-aphrodisiac-dining-events/) & [advice.uk.match](http://advice.uk.match.com/matchcom-events/matchcom-socials/aphrodisiac-café-matchcom)

In order to encourage people to mingle both online and offline, Match.com set up a unique [pop-up dating event for singles](https://www.trendhunter.com/trends/cookie-date) under the alluring name of the 'Aphrodisiac Café.'

The café in London's Soho Square features dishes by the [Michelin](https://www.trendhunter.com/trends/ikoyi-1) star guest chef Pascal Aussignac, which diners can try absolutely for free. Londoners can visit the pop-up alone or with a date, and participants even have the chance to unlock a secret item on the menu by tweeting at @match_uk with the #matchcafe tag, where they will be sent a password through a direct message. Although there aren't a lot of details about the food that will be served at the Aphrodisiac Café, this just adds to the mystery and excitement of the event. However, diners can probably expect some known aphrodisiacs like chocolate and oysters to make an appearance.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 30% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Pop-up Dating Events:** Creating unique offline experiences for singles to mingle and connect.
- **Aphrodisiac-inspired Menus:** Incorporating known aphrodisiac ingredients to create enticing food experiences.
- **Social Media Engagement:** Using social media platforms to enhance event participation and excitement.

### Sectors Adopting This

- **Hospitality:** Creating pop-up concepts that offer unique dining experiences for singles.
- **Food and Beverage:** Developing menus that feature aphrodisiac-inspired dishes to attract customers.
- **Digital Marketing and Social Media:** Leveraging social media platforms to engage and connect with event attendees.

## Related on Trend Hunter

- [Sensualized Dinner Dates](https://www.trendhunter.com/trends/ky-desire-darkroom.md)
- [Limited-Time Dating Sites](https://www.trendhunter.com/trends/eat-cute.md)
- [Dating App Cafe Collaborations](https://www.trendhunter.com/trends/bumble-honey-latte.md)
- [Romantic Ready-to-Drink Lattes](https://www.trendhunter.com/trends/draft-latte-strawberry-mocha.md)
- [Exclusive Date Night Recipes](https://www.trendhunter.com/trends/date-night-delights.md)
- [Fondue Date Experiences](https://www.trendhunter.com/trends/melting-pot.md)
- [Collaborative Romantic Mealkits](https://www.trendhunter.com/trends/third-date-meal-kit.md)
- [Valentine’s Dining Experiences](https://www.trendhunter.com/trends/valentines-popup.md)
- [Romantic Restaurant Booth Takeovers](https://www.trendhunter.com/trends/vaseline-x-red-lobster-kissing-booth.md)
