# Timed Dating App Features Match's 72 Hours Feature Fights Dating App Burnout By Laura McQuarrie | Published 2023-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dating-app-burnout References: [itnewsonline](https://www.itnewsonline.com/PRNewswire/Match-Launches-New-Feature-Designed-to-Combat-Dating-App-Burnout/926261)  Dating apps have undeniably revolutionized the way people connect, offering convenience and a wide pool of potential partners, but the prevalence of dating app burnout and fatigue can't be overlooked—some users find themselves so exhausted by the constant swiping and endless conversations that they quit their search for a compatible partner altogether. With this in mind, [Match](https://www.trendhunter.com/trends/match-group) announced the launch of a new feature called 72 Hours, which was specifically crafted "to give date-ready members an opportunity to meet other serious singles in real life sooner." This timed experience responds to Match's studied findings that show young singles are not feeling excited or enthusiastic about dating. This new feature helps nearby users quickly connect and meet ahead of the weekend without the [endless messaging](https://www.trendhunter.com/trends/after) that gets people stuck in between. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 38% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **Dating App Burnout:** Disruptive innovation opportunity: Develop a dating app that incorporates self-care and mental health features to prevent burnout and fatigue. - **Timed Match Experiences:** Disruptive innovation opportunity: Create a dating app with timed experiences that encourage spontaneous real-life meetings, reducing endless conversations. - **Addressing Lack of Excitement:** Disruptive innovation opportunity: Build a dating app that introduces game-like elements and interactive features to make the experience more enjoyable and exciting for young singles. ### Who This Affects Most - **Online Dating:** Disruptive innovation opportunity: Develop AI-powered matchmaking algorithms that can predict compatibility with higher accuracy. - **Wellness and Self-care:** Disruptive innovation opportunity: Integrate wellness and self-care practices into dating apps, such as meditation exercises or stress-relief techniques. - **Gamification:** Disruptive innovation opportunity: Utilize gamification techniques to make dating apps more engaging and entertaining, increasing user retention. ## Related on Trend Hunter - [Blind Date App Features](https://www.trendhunter.com/trends/blind-date1.md) - [Real-Time Video Matching](https://www.trendhunter.com/trends/call-me-maybe.md) - [Hybrid Dating Apps](https://www.trendhunter.com/trends/when-we-first.md) - [Real-World Connection Apps](https://www.trendhunter.com/trends/dayone-irl-dating-app.md) - [IRL Dating App Events](https://www.trendhunter.com/trends/dating-app-thursday.md) - [Connection-Building Dating Platforms](https://www.trendhunter.com/trends/meaningful-connections.md) - [Neurodivergent-Friendly Dating Apps](https://www.trendhunter.com/trends/mattr.md) - [Double Dating App Features](https://www.trendhunter.com/trends/tinder-double-date.md) - [Video Speed Dating Apps](https://www.trendhunter.com/trends/filteroff.md)