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# Mysterious Dating App Ads
Loveflutter's Quirky Dating Ad Series Inspires Intrigue

By Laura McQuarrie | Published 2014-05-21 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/dating-ad
References: [creativecriminals](http://creativecriminals.com/post/bye-bye-boring-dating) & [loveflutter](http://www.loveflutter.com/)

With the #QuirkyMe dating ad series, new [mobile dating app](https://www.trendhunter.com/trends/dayone-irl-dating-app) 'Loveflutter' is hoping to lure in personality-packed individuals, so that people can say farewell forever to boring dates. As a new dating service on the market, it's difficult to go up against other major sites and apps, but Loveflutter is attempting to tap into a more niche market by branding itself as a more quirky form of [Tinder](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe).

Instead of wordy profiles and photos, Loveflutter helps prospective dates connect by sharing one interesting fact about themselves, before their personal pictures are revealed. The print campaign for the #QuirkyMe campaign sums this concept up nicely, showing people with bags over their heads, decorated with intriguing designs and messages like "I used to be a spy" and "I have a real superpower."

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 18% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Why This Trend Is Growing

- **Quirky Dating:** Loveflutter is trying to tap into a more niche dating market by branding itself as a more quirky form of Tinder.
- **Interesting Fact Connection:** Loveflutter helps prospective dates connect by sharing one interesting fact about themselves, before their personal pictures are revealed.
- **Personality-packed Individuals:** Loveflutter's #QuirkyMe dating ad series aims to lure in personality-packed individuals.

### Industries Being Reshaped

- **Online Dating:** Loveflutter is attempting to go up against major online dating sites and apps.
- **Mobile App Development:** Loveflutter is a new mobile dating app on the market.
- **Advertising and Marketing:** Loveflutter's print campaign for the #QuirkyMe campaign uses unique and quirky designs to draw attention to the app.

## Related on Trend Hunter

- [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md)
- [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md)
- [Bold Dating Campaigns](https://www.trendhunter.com/trends/dating-sunday.md)
- [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md)
- [Personality-Focused Dating Apps](https://www.trendhunter.com/trends/bokay-app.md)
- [Dating App Personality Showcases](https://www.trendhunter.com/trends/wudya.md)
- [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md)
- [Neurodivergent-Friendly Dating Apps](https://www.trendhunter.com/trends/mattr.md)
- [Authentic Connection Tools](https://www.trendhunter.com/trends/spark-dating.md)