# Dating Unicorns “Mingle” Online Dating Campaign By Cowbag | Published 2008-08-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dating-a-unicorn-clever-pr-online-microsite-for-dating-agency References: [tenreasonsitwouldruletodateaunicorn](http://tenreasonsitwouldruletodateaunicorn.com/) [Online dating](https://www.trendhunter.com/trends/trycatch-global-dating) is one of those areas that can be a whole world of pain, both for users and for those handling the PR and marketing component. That is why I was pleased to find these two micro sites developed to promote an [online dating service](https://www.trendhunter.com/trends/spark-dating) called *Mingle*. It is refreshing to show that you don’t need clever interaction or widgets to make [micro sites work](https://www.trendhunter.com/trends/tumblr-campaign). There is no substitute for strong writing and a good concept which is why, despite not being all “spangly,” I think this is still a good, strong trend. It’s funny, to the point and a great way to promote the Mingle website without it being cliche or tacky ("find love online yadda yadda yadda"). I have included the [ten reasons why it is cool to date a Unicorn](http://tenreasonsitwouldruletodateaunicorn.com/) here. The 9 reasons not to date a Tyrannosaurus Rex still made this look a preferable option over my ex boyfriend, but then so is almost anything in the world. If you wonder why Mr Rex makes a much better option, then here are the nine reasons not to date him; ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 56% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Strong Writing:** Opportunity for online dating platforms to focus on creating compelling written content to engage users. - **Creative Concepts:** Opportunity to develop unique and innovative marketing ideas for online dating campaigns. - **Micro Sites:** Opportunity to create simple yet effective micro sites for promoting online dating services. ### Where This Applies - **Online Dating:** Disruptive innovation potential in enhancing user experiences and marketing strategies. - **PR and Marketing:** Opportunity for PR and marketing professionals to explore new approaches for promoting online dating services. - **Written Content Creation:** Opportunity to provide writing services specialized in engaging online dating content. ## Related on Trend Hunter - [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Meme-Based Dating Sites](https://www.trendhunter.com/trends/schmooze.md) - [Limited-Time Dating Sites](https://www.trendhunter.com/trends/eat-cute.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Personalized Digital Dating Rooms](https://www.trendhunter.com/trends/virtual-spaces-for-singles.md) - [Metaverse Dating Spaces](https://www.trendhunter.com/trends/datingcom.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Bold Dating Campaigns](https://www.trendhunter.com/trends/dating-sunday.md)