# Exotic Pepper Salsas This Salsa Line's Packaging Highlights Its Use of the Rare Datil Pepper By Ady Floyd | Published 2015-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/datil-pepper References: [thedieline](http://www.thedieline.com/blog/2015/8/27/del-viejo-salsa) & [wearemiller](http://wearemiller.com/) [Miller Creative](https://www.trendhunter.com/trends/pringles-x-miller-lite-chips) designed these unique [salsa labels](https://www.trendhunter.com/trends/green-mountain-gringo) for Del Viejo Salsa to highlight the brand's use of [rare datil pepper](https://www.trendhunter.com/trends/mccormick-aji-amarillo-hot-sauce). The packaging aims to display the use of this exotic pepper while showcasing the salsa itself in a clear glass jar. The datil pepper boasts a bold flavor and features a yellow color. With this in mind, Miller Creative added aspects of bright yellow into the packaging. The most notable piece of yellow labeling is featured on the jar's black lid. A large circular stamp that is bright yellow with black writing aims to grab the eye of consumers while paying tribute to the rare pepper. The jars are simply decorated with a single wrap-around label that is completely white and contains a black image of the brand's crest. The crest is a "star-shaped design with a scalloped edge contains an abundance of yellow peppers on the vine." ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Exotic Peppers in Food Products:** Exploring the use of unique and rare pepper varieties could lead to innovative and flavorful food products. - **Minimalist Food Packaging:** Creating simple and elegant packaging designs can help highlight the product and attract consumers. - **Emphasizing Ingredient Usage on Packaging:** Highlighting the unique ingredients used in a product can help set it apart from competitors and appeal to adventurous consumers. ### Sectors Adopting This - **Food and Beverage:** Innovative food companies can experiment with using rare and exotic peppers in their products to offer unique flavor profiles and attract customers. - **Packaging Design:** Designers can offer minimalist packaging options that allow the product to take center stage while still standing out on the shelf. - **Marketing and Advertising:** Marketers can use ingredient-focused messaging to attract consumers who are looking for new and exciting products to try. ## Related on Trend Hunter - [Latin Cuisine-Inspired Salsas](https://www.trendhunter.com/trends/capsicana-salsas.md) - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Salsa-Chutney Condiments](https://www.trendhunter.com/trends/chalsa.md) - [Customizable Authentic Salsa Products](https://www.trendhunter.com/trends/santa-maria-salsa-range.md) - [Flavor-First Hot Sauces](https://www.trendhunter.com/trends/smaak.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Artisanal Hand-Cooked Crisps](https://www.trendhunter.com/trends/salty-dogs.md) - [Peruvian Pepper Hot Sauces](https://www.trendhunter.com/trends/tari.md) - [Festive Tomato Packaging](https://www.trendhunter.com/trends/da-de-muertos-seasonal-medley.md)