# Game-Based Dating Apps The 'DatePlay' App Uses Games to Analyze Personalities Before Matching By Hayley McGlone | Published 2016-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dateplay References: [businessinsider](http://www.businessinsider.com/apprentice-finalist-vana-koutsomitis-looks-to-raise-120000-for-dateplay?utm_source=feedly&utm_medium=webfeeds) & [dateplay](https://dateplay.com/) The 'DatePlay' app uses interactive games to try to understand the user's personalty before recommending potential matches. Vana Koutsomitis is the founder of the app and wanted to add games into the interface to engage users for longer periods of time compared to the other [dating apps on the market](https://www.trendhunter.com/trends/when-we-first). DatePlay users will have to take a quick [personality game](https://www.trendhunter.com/trends/my-insta-personality) before they're able to find any matches on the app. The "[Buzzfeed](https://www.trendhunter.com/trends/mytherabox)-style quiz" is to determine the user's personality traits before providing matches based on personality for the user to swipe left or right on. The app also lists a compatibility component when it provides a match for users. The app is specifically targeted at the 18 to 24 year old age group of Millennials. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **Game-based Dating:** Disruptive innovation opportunity: Develop game-based dating platforms that use interactive games to analyze personalities and enhance user engagement. - **Personality Analysis:** Disruptive innovation opportunity: Create personality analysis tools and quizzes that can be integrated into various applications and platforms for personalized recommendations. - **Enhanced User Engagement:** Disruptive innovation opportunity: Design interactive interfaces and features that keep users engaged for longer periods of time to differentiate from competitors in the dating app market. ### Who This Affects Most - **Online Dating:** Disruptive innovation opportunity: Combine traditional dating apps with gamification elements to create a more interactive and engaging user experience. - **Personality Assessment:** Disruptive innovation opportunity: Develop personality assessment tools that can be utilized in various industries for personalized recommendations and matching. - **Mobile App Development:** Disruptive innovation opportunity: Innovate mobile app development by incorporating gaming elements to enhance user engagement and retention. ## Related on Trend Hunter - [Personality-Focused Dating Apps](https://www.trendhunter.com/trends/anxser.md) - [Dating App Personality Showcases](https://www.trendhunter.com/trends/wudya.md) - [Gamified Video Dating Apps](https://www.trendhunter.com/trends/irly.md) - [AI-Powered Dating Simulators](https://www.trendhunter.com/trends/the-game-game.md) - [Personality-Focused Dating Apps](https://www.trendhunter.com/trends/bokay-app.md) - [Interactive Dating Apps](https://www.trendhunter.com/trends/smitten.md) - [Hybrid Dating Apps](https://www.trendhunter.com/trends/when-we-first.md) - [Blind Date App Features](https://www.trendhunter.com/trends/blind-date1.md) - [Music-Focused Dating Apps](https://www.trendhunter.com/trends/vinylly.md)