# Squeezable Date Snacks datefix Blends Dates with Flower Water to Provide Pocket-Sized Fuel By Laura McQuarrie | Published 2026-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/datefix References: [datefix](https://datefix.com/products/variety)  Dates are having a well-deserved moment as snackers reach for sweet treats that offer a [naturally caramel-like indulgence](https://www.trendhunter.com/trends/true-dates-caramel-popcorn) that happens to be packed with fiber, minerals and functional benefits, and datefix blends dates with orange blossom water, then packages them into convenient [grab-and-go pouches](https://www.trendhunter.com/trends/noora-blends). datefix offers a clean, lasting source of energy and a healthy sweet treat in one, all while excluding added sugar, natural flavor and preservatives. These gut-friendly, low-glycemic snacks, perfect for marathoners and errand-runners alike, are ready to tuck into a pocket or purse and provide flavorful nourishment and fuel in fun varieties like Cinnamon, Ginger, Turmeric and classic Original. Unlike most [date snacks](https://www.trendhunter.com/trends/date-sours) that demand to be eaten whole, this squeezable, non-sticky and mess-free format isn't limited in the ways it can be enjoyed. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 69% | Activity: 65% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Squeezable Snack Formats:** A mess-free, pumpable texture for fruits and purees creates room for novel ready-to-eat nourishment formats that prioritize portability and on-the-go dosing. - **Flower-infused Functional Foods:** Infusions like orange blossom water introduce aromatic, plant-derived functional notes that expand health-snack flavor palettes while conveying premium botanical benefits. - **Low-glycemic Natural Sweetness:** Reliance on whole-fruit sugars such as dates offers opportunities to meet consumer demand for sustained energy sources that avoid added sugars and glycemic spikes. ### Industries Being Reshaped - **Sports Nutrition:** Runners and endurance athletes could benefit from compact, non-sticky fuel sachets that deliver steady carbohydrates and micronutrients without digestive disruption. - **Convenience Retail:** Grab-and-go offerings with clean labels and novel textures present shelf-differentiating merchandise for c-stores and vending channels seeking premium impulse items. - **Sustainable Food Packaging:** Demand for portable, single-serve pouches opens pathways for compostable or reusable packaging solutions that reconcile convenience with environmental concerns. ## Related on Trend Hunter - [Natural Candy Dates](https://www.trendhunter.com/trends/daddl.md) - [Nut Butter-Filled Dates](https://www.trendhunter.com/trends/pbj-dates.md) - [Microwaveable Indulgence Cups](https://www.trendhunter.com/trends/sara-lee-mini-cups.md) - [Fiber-Rich Fruit Bars](https://www.trendhunter.com/trends/soft-fruit-bars.md) - [Single-Serve Cotton Candy](https://www.trendhunter.com/trends/flossie.md) - [Sparkling Date Snacks](https://www.trendhunter.com/trends/candy-coated-dates.md) - [Iron-Rich Lunchtime Loaf Snacks](https://www.trendhunter.com/trends/soreen-lunchbox-loaves.md) - [Artisanal Hand-Cooked Crisps](https://www.trendhunter.com/trends/salty-dogs.md) - [Sports Highlights Platforms](https://www.trendhunter.com/trends/snack-sports.md)