# Date-Based Sweeteners Date Lady's Organic Date Sugar is Made from Crushed Whole Dates By Laura McQuarrie | Published 2015-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/date-sugar References: [ilovedatelady](https://ilovedatelady.com/product/organic-date-sugar/) Date Lady's organic, gluten-free, vegan and kosher Date Sugar is an [all-natural sweetener](https://www.trendhunter.com/trends/sweet-freedom-glp-1) made from crushed whole dates. Naturally, dates are high in sugar, as well as fiber and minerals, which makes it a satisfying alternative to artificial sweeteners. Because fiber is retained as a result of having the dates dried and crushed, Date Lady warns that the date sugar does not dissolve well in hot or cold liquids. However, it is [ideal for baking](https://www.trendhunter.com/trends/ultrafine-sugar) and can be used in tasty recipes like classic scones, cakes and brownies. In general, consumers are favoring [all-natural sugars from coconuts](https://www.trendhunter.com/trends/guittard-sant-72-cacao), apples and agave in sweetener products, since they make healthier alternatives to processed sugar and are often able to boast more benefits as well. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Date-based Sweeteners:** The trend of using whole dates as an all-natural sweetener is growing, providing the potential for new products and recipes that use this alternative. - **All-natural Sweeteners:** Consumers are becoming increasingly health conscious and willing to try new sweeteners like coconut, apple, and agave, which offers the potential for new products and brands in the natural sweetener industry. - **Alternative Baking:** Date sugar's unique texture and attributes presents opportunity for bakers to create new recipes and products as demand for healthier sweeteners increases. ### Industries Being Reshaped - **Baking:** Date sugar provides the baking industry with a new natural sweetener alternative that opens up an opportunity for new and creative recipe development. - **Food & Beverage:** The trend of using all-natural sweeteners like dates and agave opens up opportunities for new brands and innovative products for the food and beverage industry. - **Health & Wellness:** Consumers searching for healthier alternatives create opportunities for the health and wellness industry to create new natural sweeteners and market them as healthier alternatives to traditional processed sugar. ## Related on Trend Hunter - [Date-Sweetened Chocolate Chips](https://www.trendhunter.com/trends/date-sweetened-chocolate-chips.md) - [Organic Date Syrups](https://www.trendhunter.com/trends/organic-date-syrup.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Tasty Date Syrups](https://www.trendhunter.com/trends/date-syrups.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Nutritious Snacking-Friendly Dates](https://www.trendhunter.com/trends/datekin.md) - [Candy-Flavored Dates](https://www.trendhunter.com/trends/flavored-dates.md) - [Versatile Brown Sugar Alternatives](https://www.trendhunter.com/trends/lakanto.md)