# Clean Label Granola Snacks The First Date Date & Oat Bites are Functional and Flavorful By Michael Hemsworth | Published 2021-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/date-oat-bites References: [snackandbakery](https://www.snackandbakery.com/articles/96721-phenolaeis-launches-first-date-chewy-granola-functional-snack) & [phenolaeis](http://www.phenolaeis.com/) The First Date Date & Oat Bites have been developed by Phenolaeis as a snack that is functional and flavorful to help strike a balance for consumers seeking out a way to stay fueled throughout the day. The bites are characterized by their [clean label recipe](https://www.trendhunter.com/trends/notco-notsquares) that is made with [dates, palm fruit extract](https://www.trendhunter.com/trends/realsy-nut-butter-dates), suntheanine, bioenergy ribose and raw coffee powder. The product will thus deliver a sustained level of energy to the consumer, while also satisfying cravings for a [sweet treat](https://www.trendhunter.com/trends/candy-dates). CEO of Phenolaeis Kevin L. Ohashi spoke on the new First Date Date & Oat Bites saying, "Most ingredient innovation teams operate within the strengths of, and familiarity with, their own products. Phenolaeis worked backwards. Rather than just developing a product around our Palm Fruit Extract, we started by identifying consumers’ unmet wellness benefit desires, then proactively finding and collaborating with best-in-class partners to meet those needs." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 22% | Activity: 65% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Functional Snacks:** Developing snacks that provide energy and other functional benefits to consumers can be a disruptive innovation opportunity in the food industry. - **Clean Label Products:** Creating products with a clean label recipe that are made with natural ingredients can be a disruptive innovation opportunity in the food industry. - **Collaboration with Best-in-class Partners:** Proactively identifying consumers' unmet wellness benefit desires and collaborating with best-in-class partners can be a disruptive innovation opportunity in the food industry. ### Who This Affects Most - **Food Industry:** The food industry can benefit from developing snacks that provide functional benefits, clean label products, and proactively identifying consumer desires to collaborate with best-in-class partners. - **Health & Wellness Industry:** The health and wellness industry can benefit from partnering with the food industry to create products that provide functional benefits and use natural ingredients with a clean label recipe. - **Natural Ingredients Industry:** The natural ingredients industry can benefit from collaborating with the food industry to create clean label products that provide functional benefits to consumers. ## Related on Trend Hunter - [Superfood-Infused Chocolate Bites](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites.md) - [Stuffed Date Snacks](https://www.trendhunter.com/trends/stuffed-date-snacks.md) - [Vegan Allergen-Free Snack Bites](https://www.trendhunter.com/trends/ohh-foods-snack-bites.md) - [Chocolate Date-Sweetened Snacks](https://www.trendhunter.com/trends/chocolate-date-bark.md) - [Nutritious Snacking-Friendly Dates](https://www.trendhunter.com/trends/datekin.md) - [Grab-and-Go Date Snacks](https://www.trendhunter.com/trends/myjool.md) - [Decadent Pistachio Dates](https://www.trendhunter.com/trends/nutruits-pistachio-fruit-bites.md) - [Poppable Date Snacks](https://www.trendhunter.com/trends/date-pops.md) - [Flavorful Free-From Snack Bites](https://www.trendhunter.com/trends/sweet-nothings-nut-butter-bites-flavors.md)