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# Date-Themed Meal Boxes
HelloFresh Collaborated with Jessica Alba on a Date Night Box

By Laura McQuarrie | Published 2019-08-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/date-night-box
References: [businesswire](https://www.businesswire.com/news/home/20190812005082/en) & [hellofresh](http://www.hellofresh.com/jessica-alba)

[HelloFresh](https://www.trendhunter.com/trends/date-night-box-and-the-big-game-bites-box) recently launched its first-ever occasion-specific Date Night Box in collaboration with Jessica Alba, with the aim of helping partners to connect over a delicious homecooked meal. The Date Night Box is equipped with all of the essentials for creating a cozy night in, including the basics for preparing a three-course dinner for two—beginning with a Tomato Bruschetta with Thai Basil and Balsamic Glaze appetizer, Prosciutto-Wrapped Chicken over Truffled Mushroom Risotto and a Molten Chocolate Mug Cake from Foodstirs.

The curated meal box also shares a favorite recipe from Alba, as well as her best tips for creating a romantic evening at home, plus a gift from her company, Honest Beauty.

Fans of the Date Night Box can look forward to another release from HelloFresh and Jessica Alba later this year in the form of a holiday offering.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 55% | Activity: 62% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Occasion-specific Meal Boxes:** Creating curated meal boxes for specific events and occasions to provide convenience and novelty to customers.
- **Celebrity Collaboration:** Partnering with celebrities to create exclusive and unique meal box offerings that incorporate their personal brand and style.
- **Incorporating Gifts and Tips:** Adding extra value to meal boxes through the inclusion of gifts and tips from the celebrity collaborator or other related brands.

### Industries Being Reshaped

- **Meal Delivery Services:** Opportunities for innovation in the meal delivery industry through offering occasion-specific meal boxes and unique collaborations with celebrities.
- **Celebrity-owned Brands:** Celebrity-owned companies can explore opportunities to expand their product offerings and reach new audiences through collaborations with meal delivery services.
- **Gift and Beauty Companies:** Opportunities for gift and beauty companies to expand their brand awareness and customer base through partnerships with meal delivery services that incorporate their products as gifts in curated meal boxes.

## Related on Trend Hunter

- [Specialty Meal LTO](https://www.trendhunter.com/trends/date-night-box-and-the-big-game-bites-box.md)
- [Multi-Course Valentine's Meal Kits](https://www.trendhunter.com/trends/valentines-meal-kit.md)
- [Collaborative Romantic Mealkits](https://www.trendhunter.com/trends/third-date-meal-kit.md)
- [Galentine’s Hosting Kits](https://www.trendhunter.com/trends/the-galentines-dinner-edit.md)
- [Holiday Feast Meal Kits](https://www.trendhunter.com/trends/holiday-hosting-box.md)
- [Regionally Inspired Meal Kits](https://www.trendhunter.com/trends/hellofresh-and-colavita.md)
- [Celebrity Chef Meal Kits](https://www.trendhunter.com/trends/celebrity-experiences.md)
- [Holiday Movie Meal Kits](https://www.trendhunter.com/trends/elf-themed-recipes.md)
- [Family-Friendly Recipe Delivery Services](https://www.trendhunter.com/trends/hellofresh-family.md)