# Canine Custom Campaigns These Date-a-Dog Ads Invite Aspiring Puppy Owners to Adopt By Amelia Roblin | Published 2011-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/date-a-dog-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/date_a_dog_old_lady) & [eigenfabrikaat.nl](http://www.eigenfabrikaat.nl/) A polite greeting between hounds is considered anything but such as far as human formalities go, and for this very reason these Date-a-Dog ads succeed at attracting the attention of anyone willing to give a mongrel the time of day. The Eigen Fabrikaat advertising agency of the Netherlands designed this clever campaign in which well-groomed people are down on all fours, sniffing out the rear end of an adjacent canine. This peculiar pictures is a witty way to strike some common ground between man and his best friend, with the hope that compassionate aspiring owners will decide to adopt a pup in need. The tagline of each print states "Give a shelter dog a new home. Come sniff them out," giving the Date-a-Dog ads consistent imagery for the introduction of master and mutt. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 78% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Interactive Advertising Campaigns:** This Date-a-Dog campaign demonstrates the use of interactive advertising to engage and capture the attention of potential customers. - **Emotional Marketing:** By appealing to people's empathy and love for dogs, this campaign taps into the trend of emotional marketing to drive adoption rates and encourage shelter dog adoptions. - **Creative Print Advertising:** The Date-a-Dog ads showcase the power of creative and unconventional print advertising to make a lasting impact and generate interest in a cause. ### Who This Affects Most - **Advertising and Marketing:** Advertising agencies can explore innovative campaigns like Date-a-Dog to create engaging and memorable advertisements for their clients. - **Animal Welfare and Rescue:** Organizations in the animal welfare sector can leverage creative advertising strategies like Date-a-Dog to raise awareness, increase adoptions, and drive support for their cause. - **Printing and Graphic Design:** The success of the Date-a-Dog print campaign highlights the potential for the printing and graphic design industry to create captivating and effective advertisements for various purposes. ## Related on Trend Hunter - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Dog-Focused QSR Campaigns](https://www.trendhunter.com/trends/hot-dog-on-a-stick.md) - [Dog-Friendly Dating Pop-Ups](https://www.trendhunter.com/trends/dog-friendly-dating.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Pooch-Preferring Dating Apps](https://www.trendhunter.com/trends/dating-app-for-dog-lovers.md) - [Adoption Support Candy Campaigns](https://www.trendhunter.com/trends/trolli-campaign.md)