# Infographic Popularity Infographics Discover the Reasons People are Drawn to Data Visualizations By Gil Cohen | Published 2013-09-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/data-visualizations References: [visual.ly](http://visual.ly/why-infographics-are-popular) & [graphs.net](http://www.graphs.net/201308/why-infographics-are-so-popular.html) More and more, people have begun gravitating towards infographic formats of data visualizations in order to consume their information. This meta-style chart created by Graphs.net explores the reasons why people are so drawn to these types of charts and how businesses can utilize this information to then draw in a greater range of consumers. Statistics show that there has been a dramatic increase in [infographic popularity](https://www.trendhunter.com/trends/people-of-data), going up by 800% in the past couple of years alone. With a universal predisposition towards visual learning, especially when it comes to the youth of today's tech-immersed world, data visualizations such as [infographics](https://www.trendhunter.com/trends/marimekko-chart-maker) are the best way to capture the attention of most readers and keep them interested in the knowledge and facts you want them to understand. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Rise of Infographic Formats:** The increasing popularity of infographics as a data visualization format presents an opportunity for businesses to effectively communicate information. - **Visual Learning Preference:** The universal predisposition towards visual learning creates an opportunity for businesses to engage and educate consumers through data visualizations. - **Youth Engagement with Infographics:** The youth's preference for tech-immersed, visually-driven content makes infographics an effective tool to capture their attention and deliver information. ### Industries Being Reshaped - **Marketing and Advertising:** The rise of infographics offers marketing and advertising professionals an innovative way to present data and engage target audiences effectively. - **Education:** The preference for visual learning creates an opportunity for educators to utilize infographics as a tool to enhance student understanding and engagement. - **Data Analytics:** The increasing popularity of infographics highlights the need for data analytics professionals to develop visually appealing and informative data visualizations. ## Related on Trend Hunter - [AI Infographic Creation](https://www.trendhunter.com/trends/charts-not-chapters.md) - [AI Infographic Generators](https://www.trendhunter.com/trends/infography-v2.md) - [AI Visualizer Tools](https://www.trendhunter.com/trends/ai-infographic-generator.md) - [AI Infographic Tools](https://www.trendhunter.com/trends/infographic-ai.md) - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Data Storytelling Tools](https://www.trendhunter.com/trends/graphy.md) - [Instant Data Visualization](https://www.trendhunter.com/trends/instacharts.md) - [AI Infographic Generators](https://www.trendhunter.com/trends/text2infographic.md) - [Animated Data Visualizations](https://www.trendhunter.com/trends/rankreel.md)