# Data-Driven Digital Experiences Samsung Unveiled a Color-Changing Installation in London By Laura McQuarrie | Published 2025-12-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/data-driven-digital-experience References: [news.samsung](https://news.samsung.com/uk/samsung-electronics-brings-the-live-moods-of-london-to-life-in-piccadilly-circus-with-a-real-time-data-driven-experience)  [Samsung](https://www.trendhunter.com/trends/samsung-space) unveiled a data-driven digital experience in Piccadilly Circus, inviting people in London to see the collective mood represented by a [color-changing display](https://www.trendhunter.com/trends/hudson-yard). Created with Cheil UK, the activation aims to bring awareness to Samsung's innovative AI-powered consumer technology by harnessing real-time environmental and behavioral data. With a custom-made Mood Calculator, the experience processed live data to create a Mood Score, each linked directly to Samsung’s [AI-enabled products and connected ecosystem](https://www.trendhunter.com/trends/aipowered-appliances), visually representing how artificial intelligence already powers various aspects of everyday life, from home and health to entertainment and productivity. "As consumers seek healthier, more active and more balanced lifestyles, their needs and motivations shift each day. Samsung’s AI-enabled ecosystem is designed to support those moments," shared Samsung in a press release. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 82% | Activity: 83% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Related on Trend Hunter - [Seoul Tourism Campaigns](https://www.trendhunter.com/trends/absolutely-in-seoul.md) - [Heritage-Driven Boot Campaigns](https://www.trendhunter.com/trends/red-wing-made-the-hard-way.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Festive Scratch-and-Sniff Billboards](https://www.trendhunter.com/trends/scratch-and-sniff-billboard.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Warm Tech Holiday Campaigns](https://www.trendhunter.com/trends/a-friend-for-christmas.md) - [Pop-Up Reality TV Bars](https://www.trendhunter.com/trends/verkligheten.md)