# Esports Software Supplier Partnerships DATA.BET is Set to Launch a New Partnership with Altenar By Kanesa D | Published 2024-06-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/data-bet References: [esportsinsider](https://esportsinsider.com/2024/06/data-bet-partners-altenar) & [data.bet](https://data.bet/)  [DATA.BET](https://www.trendhunter.com/trends/data-bet-single-page), a leading provider of [esports betting solutions](https://www.trendhunter.com/trends/oddin-gg-1), has announced a strategic partnership with Altenar, a prominent B2B sportsbook software supplier. Through this partnership, DATA.BET will supply odds and [live score feeds](https://www.trendhunter.com/trends/stacked) to its network of partners while also rolling out new features to enrich the user experience. Altenar will also contribute by developing adaptable widgets to enhance player engagement and optimize the betting experience. “The partnership with Altenar is a great opportunity to demonstrate the potential and technological advancements of the esports sector globally. We appreciate the trust placed in us and continue to enhance the functionality of our solution to strengthen our partners’ competitiveness in the market," said Otto Bonning, Head of Sales at DATA.BET. Image Credit: DATA.BET ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 5% | Activity: 12% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Esports-betting Solutions:** The collaboration highlights a surge in tailored, accurate odds and live score feeds designed specifically for the expanding esports betting market. - **Adaptive Engagement Widgets:** Altenar's development of adaptable widgets for player engagement signifies a move towards more personalized and interactive betting experiences. - **Partnership-driven Innovation:** Strategic alliances between tech companies are accelerating innovation and functionalities in the esports and betting industries. ### Who This Affects Most - **Esports:** The esports industry is seeing an influx of advanced betting solutions and strategic partnerships aimed at enhancing viewer and user engagement. - **Sports Betting:** Sports betting is evolving with the integration of specialized esports content and real-time data feeds, catering to a new generation of bettors. - **B2B Software Suppliers:** Business-to-business software providers are becoming crucial in developing customized and scalable solutions for the rapidly growing esports betting market. ## Related on Trend Hunter - [Betting Service Esports Deals](https://www.trendhunter.com/trends/bayes-esports-oddin-gg.md) - [Esports Betting Partnerships](https://www.trendhunter.com/trends/dragoni.md) - [eSports-Focused Betting Partnerships](https://www.trendhunter.com/trends/betby-saba-sports.md) - [Streamlined Partner Operations](https://www.trendhunter.com/trends/data-bet-single-page.md) - [Analytics-Focused Esports Deals](https://www.trendhunter.com/trends/abios.md) - [Data-Centric Esports Widgets](https://www.trendhunter.com/trends/grid.md) - [Data-Focused Tournament Partnerships](https://www.trendhunter.com/trends/epulze.md) - [Fantasy Esports Data Partnerships](https://www.trendhunter.com/trends/prizepicks.md) - [Esports Data Partnerships](https://www.trendhunter.com/trends/krafton.md)