# Food Delivery Parternships Amazon Canada & DoorDash Offer Free DashPass Memberships By Grace Mahas | Published 2023-06-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/dashpass-membership References: [press.aboutamazon](https://press.aboutamazon.com/canada-press-center/2023/6/amazon-canada-and-doordash-announce-free-one-year-dashpass-membership-for-prime-members) & [amazon](https://www.amazon.ca/prime/offer/doordash/prime-deal?tag=trenhunt0f-20)  Prime members across Canada can now enjoy an exclusive offer from [Amazon Canada](https://www.trendhunter.com/trends/peloton-expands-availability-on-amazon-canada) and [DoorDash](https://www.trendhunter.com/trends/doordash-and-pc-optimum). As part of the offer, new and existing Prime members will receive a complimentary one-year [DashPass](https://www.trendhunter.com/trends/doordash-and-lyft) membership, adding to the existing benefits of their Prime subscription at no extra cost. The DashPass membership provides Prime members with several advantages, including free delivery fees on eligible orders, 5% back in DoorDash credit for eligible pickups, and access to exclusive promotions and deals. With a value of $120, the one-year DashPass membership enhances the convenience and affordability of food delivery services for Prime members. This new benefit reflects the continuous expansion of Prime's value in Canada, following its launch a decade ago. Prime membership is available at an annual fee of $99 or a monthly fee of $9.99. To activate and redeem the new DashPass benefit, Prime members can visit amazon.ca/doordash. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 11% | Activity: 38% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Exclusivity Partnership:** Offering exclusive partnership deals like Amazon Canada and DoorDash's free DashPass membership to Prime members can increase customer loyalty. - **Value-adding Benefits:** Adding value-adding benefits to existing subscription options like the DashPass membership can help companies differentiate and upsell their products and services. - **Convenience Services:** Food delivery services are becoming increasingly convenient and affordable, and companies can leverage partnerships to enhance their offerings and attract new customers. ### Who This Affects Most - **Food Delivery Services:** Food delivery services can partner with other companies to offer added conveniences and special promotions for their customers. - **E-commerce:** E-commerce companies like Amazon have an opportunity to expand their value proposition and retain customers by partnering with complementary services like food delivery. - **Membership Subscription Services:** Membership subscription services like Amazon Prime can boost customer retention and attract new subscribers by offering exclusive benefits and promotions. ## Related on Trend Hunter - [Canadian Delivery Service Subscriptions](https://www.trendhunter.com/trends/doordash-dashpass.md) - [Customer Loyalty-Focused Partnerships](https://www.trendhunter.com/trends/doordash-and-pc-optimum.md) - [Rideshare Delivery Partnerships](https://www.trendhunter.com/trends/doordash-and-lyft.md) - [Student Food Delivery Subscriptions](https://www.trendhunter.com/trends/dashpass-for-students.md) - [Speedy Retailer Delivery Partnerships](https://www.trendhunter.com/trends/walmart-and-doordash.md) - [Free Food Delivery Subscriptions](https://www.trendhunter.com/trends/grubhub-plus.md) - [Food Delivery Retail Partnerships](https://www.trendhunter.com/trends/amazon-grubhub.md) - [Multi-Service Subscription Perks](https://www.trendhunter.com/trends/grubhub-plus-free.md) - [Credit Card Benefit Expansions](https://www.trendhunter.com/trends/doordash-and-chase.md)