# Upscaled Sparkling Water Cans DASH Water Debuted Larger Cans in Line with Customer Insights By Laura McQuarrie | Published 2024-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dash-water-big-dash References: [beveragedaily](https://www.beveragedaily.com/Article/2024/01/24/New-beverage-launches-from-hard-agave-to-tea) & [dash-water](https://dash-water.com/pages/flavoured-sparkling-water)  [DASH Water](https://www.trendhunter.com/trends/dash-water-cucumber-mint) makes sparkling water with simple ingredients and wonky fruits, and in addition to being able to enjoy the brand's refreshing beverages in [slim cans](https://www.trendhunter.com/trends/mini-cans), consumers are now able to choose "Big DASH" cans. "The launch comes from insight from our webshop, which found that over 50% of our customers drink more than one 330ml can of DASH a day, and a further 75% responded to say that they'd like to see the 500ml in their local store," said DASH Water co-founder Jack Scott. These varieties offer the same no-calorie, no-sugar benefits as before but in a size that's better in line with customer desires. The larger cans of fan-favorite DASH Water flavors like Lime and Raspberry can be found at [Waitrose](https://www.trendhunter.com/trends/cawston-press-juice-shots) stores in the UK. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 23% | Activity: 37% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Larger Sparkling Water Cans:** DASH Water has introduced bigger cans based on customer feedback, offering a size that aligns with consumer desires. - **Simple Ingredient Beverages:** DASH Water's focus on using simple ingredients in their sparkling water aligns with the growing trend towards clean labels and healthy beverage options. - **Consumer-driven Product Development:** DASH Water's decision to launch larger cans was based on insights from their webshop, demonstrating the increasing importance of customer feedback in shaping product offerings. ### Sectors Adopting This - **Beverage:** The introduction of larger sparkling water cans by DASH Water reflects ongoing innovation in the beverage industry to meet consumer demands for size and convenience. - **Grocery:** The availability of DASH Water's new larger cans in Waitrose stores highlights the impact of consumer preferences on product offerings within the grocery industry. - **E-commerce:** DASH Water's use of insights from their webshop to drive product development demonstrates the growing role of e-commerce platforms in shaping industry trends and offerings. ## Related on Trend Hunter - [Ultra-Refreshing Sparkling Waters](https://www.trendhunter.com/trends/dash-water-cucumber-mint.md) - [Tartly Sweet Sparkling Waters](https://www.trendhunter.com/trends/dash-water-cherry.md) - [Upcycled Lime Beverages](https://www.trendhunter.com/trends/lime-sparkling-water.md) - [Mixing-Ready Citrus Sodas](https://www.trendhunter.com/trends/dash-orange.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Extra-Strong Sparkling Waters](https://www.trendhunter.com/trends/mtn-wtr.md) - [Bold Sugar-Free Water Refreshments](https://www.trendhunter.com/trends/radnor-splash.md) - [Alcohol-Free New Year Campaigns](https://www.trendhunter.com/trends/dash-and-dry-january.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md)