Dasani's Monolayer Label Cuts Back on Plastic
Ellen Smith — January 29, 2021 — Lifestyle
In the wake of a more eco-conscious consumer base, bottled water brands are doing what they can to reduce their footprint while still staying relevant, and Dasani's Monolayer Label speaks perfectly to that.
The new adjustment may seem like a small step, but it has a massive impact when considering the sheer volume of Dasani's production. The more eco-conscious step involved minimizing the plastic used in the bottled water brand's label, eventually reducing it a thickness of just 120 microns.
This move serves as an iteration of Dasani's recent commitment to sustainability. The brand hopes to utilize packaging that's entirely recyclable by the year 2025. More recently, the brand switched to produce it's bottles using 30% plant-based alternative.
Image Credit: Dasani
The new adjustment may seem like a small step, but it has a massive impact when considering the sheer volume of Dasani's production. The more eco-conscious step involved minimizing the plastic used in the bottled water brand's label, eventually reducing it a thickness of just 120 microns.
This move serves as an iteration of Dasani's recent commitment to sustainability. The brand hopes to utilize packaging that's entirely recyclable by the year 2025. More recently, the brand switched to produce it's bottles using 30% plant-based alternative.
Image Credit: Dasani
Trend Themes
1. Eco-friendly Packaging - Reducing plastic usage for packaging will continue to be a trend as a consequence of the growing eco-conscious consumer base.
2. Sustainable Commitment - More brands will commit to becoming sustainable, focusing on both their production methods and packaging materials.
3. Plant-based Alternatives - Usage of plant-based alternative materials for bottled water production is on the rise in efforts to minimize environmental impact.
Industry Implications
1. Beverage Industry - Beverage companies are prioritizing sustainable packaging and production to adapt to growing consumer demands for eco-friendliness.
2. Packaging Industry - Packaging companies will need to innovate and offer eco-friendly options with minimal environmental impact to stay competitive in the market.
3. Retail Industry - Retail businesses will need to prioritize the sale of products with eco-friendly and sustainable packaging to cater to a more eco-conscious market.
2.7
Score
Popularity
Activity
Freshness