# Character-Led Cake Jar Collections ThisandThat Studio Introduced Das Susse Studio Cake in a Glass By Debra John | Written with AI assistance | Published 2026-03-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/das-susse-studio References: [packageinspiration](https://packageinspiration.com/das-suesse-studio/)  ThisandThat Studio introduced Das Susse Studio’s 'Cake in a Glass' collection, a line of [portable dessert jars](https://www.trendhunter.com/trends/pepperidge-farm-x-rachel-antonoff) designed to feel homemade while offering extended shelf life, featuring character-driven labels that reflect each flavor. The project aimed to pair fresh, pure ingredients with packaging that looks modern, vibrant and timeless, so each jar reads like a small storybook pastry. Flavors include "Schokolino (chocolate), Zitronella (lemon thyme), Matcholino (matcha cheesecake vegan), Apfelinde (apple), Kokobeerika (blueberry-coconut) and Karottinello (carrot), with [color palettes and mascots](https://www.trendhunter.com/trends/blok-clair-branding) that express seasonal ingredients and personalities." For consumers, the format makes classic desserts more giftable, transportable and shelf-stable while leaning on emotional design to signal quality and provenance; the [character motif](https://www.trendhunter.com/trends/hello-kitty-celebration-cake) also helps shoppers scan flavors quickly, supporting on-shelf distinction in competitive gourmet and retail markets. Image Credit: ThisandThat Studio ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 49% | Activity: 49% | Freshness: 67% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Character-driven Packaging:** Branded mascots and personality-led labels create instant emotional connections that can redefine product discovery and brand loyalty in crowded retail aisles. - **Shelf-stable Gourmet Desserts:** Extended-life formats that preserve artisanal flavor profiles enable premium dessert experiences to be distributed through nontraditional channels without compromising perceived freshness. - **Portable Giftable Single-serve Foods:** Compact, transportable servings with premium design cues transform everyday treats into occasion-ready items suited for gifting and impulse purchase moments. ### Sectors Adopting This - **Specialty Food Retail:** Retailers focused on curated culinary goods can leverage story-driven packaging to differentiate assortments and command higher margins for artisanal shelf-stable items. - **Packaged Consumer Goods:** FMCG companies introducing premium, character-led jarred products could disrupt mainstream categories by blending convenience with perceived craft authenticity. - **Gifts and Lifestyle Retail:** Lifestyle and gift merchants stand to expand product assortments with designer dessert jars that double as collectible, design-forward items appealing to experience-oriented shoppers. ## Related on Trend Hunter - [Bakery-Inspired Tumbler Ranges](https://www.trendhunter.com/trends/stanley-2026-valentines-day-collection.md) - [Character-Dessert Collab Menus](https://www.trendhunter.com/trends/paris-baguette-kpop-demon-hunters.md) - [Space-Saving Storage Capsules](https://www.trendhunter.com/trends/kossebar.md) - [Classic Dessert-Inspired Cake Pots](https://www.trendhunter.com/trends/g-dessert.md) - [Flower-Inspired Glassware Designs](https://www.trendhunter.com/trends/le-verre-bonbon.md) - [Retro Jelly Mold-Inspired Mirrors](https://www.trendhunter.com/trends/jelly-mirror.md) - [Minimalist Glassware Capsules](https://www.trendhunter.com/trends/minimalist-glassware.md) - [Dog Birthday Cake Toys](https://www.trendhunter.com/trends/dog-birthday-cake-toy.md) - [Whimsical Character Ceramics Capsules](https://www.trendhunter.com/trends/danza-collection.md)