# Checkered Luxury Cars The Dartz Chess R8 is a Patterned Power Vehicle By Amanda Chang | Published 2010-10-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/dartz-chess-r8 References: [bornrich.org](http://www.bornrich.org/entry/dartz-makes-the-audi-r8-look-like-one-cool-chessboard/) & [dartz.eu](http://dartz.eu/en) Nothing can be more wicked than [pimping your ride](https://www.trendhunter.com/trends/lexani-motorcars), and if you enjoy that concept, the bold intellectual in you can appreciate the Dartz Chess R8. Created by a Russian tuner Dartz, the Dartz Chess R8 boasts a beautiful shade of purple with a unique [checkered pattern](https://www.trendhunter.com/trends/audi-car-couture). If there was any doubt that the original R8 wasn't stunning enough, this [specialty design](https://www.trendhunter.com/trends/model-a7l) definitely gives it that extra kick! **Implications** - With the economic downturn a thing of the past, consumers are drawn to objects that express their sense of security in a grandiose manner. A new group of wealthy professionals is particularly eager to appropriate symbols to display their social status. Companies should focus on providing this group with products that go a step beyond expectation. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 69% | Activity: 61% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Car Customization:** The trend of consumers personalizing their luxury cars is growing, creating an opportunity for companies to offer unique customization options. - **Patterned Car Designs:** The popularity of patterned car designs, such as checkered or striped, is on the rise, presenting an opportunity for car manufacturers to offer limited edition models. - **Display of Social Status:** Consumers are increasingly interested in products that display their social status, inspiring companies to create luxury goods that offer a sense of exclusivity. ### Where This Applies - **Automotive Industry:** Car manufacturers can capitalize on the trend of patterned car designs to offer limited edition luxury models. - **Luxury Goods Industry:** The demand for products that display social status provides an opportunity for luxury goods companies to create exclusive and personalized products. - **Customization Industry:** The trend of luxury car customization presents an opportunity for companies to offer unique and personalized services to affluent customers. ## Related on Trend Hunter - [Dark-Themed Luxury Cars](https://www.trendhunter.com/trends/Dark-Themed-Luxury-cars.md) - [Stealthy Automotive Chess Sets](https://www.trendhunter.com/trends/rollsroyce-chess.md) - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md) - [Monochromatic Diamond-Like Luxury SUVs](https://www.trendhunter.com/trends/brabus-800-xlp-superwhite.md) - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Opulent Arcade Culture Vehicles](https://www.trendhunter.com/trends/rollsroyce-black-badge-ghost-gamer.md) - [Custom Pink Luxury Cars](https://www.trendhunter.com/trends/pink-luxury-car.md) - [Modified Luxury Vehicle Concepts](https://www.trendhunter.com/trends/modified-luxury-vehicle.md) - [Luxury Platinum-Painted Sports Cars](https://www.trendhunter.com/trends/porsche-panamera-platinum-edition.md)