# Sci-Fi Morning Brews Star Wars Darth Vader Dark Side Coffee is for Those Who like a Dark Roast By Peter Vallas | Published 2011-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/darth-vader-dark-side-coffee References: [laughingsquid](http://laughingsquid.com/star-wars-darth-vader-dark-side-coffee/) & thinkgeek Do you ever wonder what the crew on the Superstar Destroyer drank to keep them awake during battle? It was probably a cup of Darth Vader Dark Side Coffee. Available from ThinkGeek, this coffee is more than just a novelty [sci-fi collectible](https://www.trendhunter.com/trends/cocacola-x-star-wars). The Darth Vader Dark Side Coffee bag contains real [hand-roasted coffee beans](https://www.trendhunter.com/trends/light-roast-blend) that you can use to make your own special Darth Vader cup of java. The Darth Vader Dark Side Coffee comes in [three unique roasts](https://www.trendhunter.com/trends/punk-bunny-coffee-1) to satisfy your coffee palette. The coffee is officially licensed by Star Wars and even said to be roasted by Stormtroopers themselves. It is not certain if this coffee is fair trade, but I'm sure Darth Vader gives some benefits to the droid farmers. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 35% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Specialty Sci-fi Collectibles:** Opportunity to create unique and themed products for dedicated sci-fi enthusiasts. - **Novelty Food and Beverages:** Potential for creating fun and unique food and beverage items that cater to specific fandoms. - **Licensed Intellectual Property Merchandise:** Opportunity to collaborate with popular franchises to create officially licensed products and expand fanbase. ### Industries Being Reshaped - **E-commerce:** Online platforms can offer a wide range of niche collectibles and themed food products to a global audience. - **Entertainment:** Collaboration with popular franchises can boost merchandise sales and create new revenue streams for entertainment companies. - **Food and Beverage:** Incorporating popular intellectual properties into food and beverage products can attract fans and create additional revenue opportunities. ## Related on Trend Hunter - [Galactic-Themed Coffee Kits](https://www.trendhunter.com/trends/galactic-gift-pack.md) - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Sci-Fi-Themed Hot Sauces](https://www.trendhunter.com/trends/dark-side-hot-sauce.md) - [Galactic Cafe Experiences](https://www.trendhunter.com/trends/Star-wars-themed-cafe.md) - [Superhero Dessert Coffees](https://www.trendhunter.com/trends/superhero-dessert-coffees-the-loki-key-lime-chaos-adds-a-sweet-zest-to-morn.md) - [Sci-Fi Bath Soaps](https://www.trendhunter.com/trends/star-wars-bath-soap.md) - [Collaboration Sci-Fi Cookies](https://www.trendhunter.com/trends/star-wars-oreo-cookies.md) - [Sci-Fi Show Drinking Vessels](https://www.trendhunter.com/trends/corkcicle-x-star-wars.md) - [Sci-Fi Film-Themed Cereals](https://www.trendhunter.com/trends/obiwan-kenobi-cereal.md)