# Steamy Fashion Promos D'Arouche Shoots T-Shirt Ads in the Shower By Elsa Blaine | Published 2009-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/darouche-storm References: [jcreport](http://jcreport.com/intelligence/darouche/220509/shower-darouche) & [eaudarouche](http://www.eaudarouche.com/index.html) D'Arouche has created this [steamy promo](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) to publicize its [hip t-shirt collection](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) for 2009. Retro filming techniques create a grainy effect and the enthralling background music adds to the edgy feel of the video. The whole feature was shot in a shower. The awesome soundtrack is by Zero Um with makeup by Daniel Herandez and stars models Ana Cláudia Michels and Oscar Suonelid. [Mini movies as fashion campaigns](https://www.trendhunter.com/trends/the-tiger) are coming on full throttle, and I for one can't wait to see where the designers take this approach. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 23% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Mini-movie Fashion Campaigns:** Fashion brands can create innovative campaigns in the form of mini-movies to promote their collections. - **Grainy Filming Techniques:** Retro, grainy filming techniques can add an edgy feel to fashion promos and campaigns. - **In-shower Shoots:** Creative fashion shoots can take place in unexpected locations, such as a shower, to make their campaigns standout. ### Who This Affects Most - **Fashion:** The fashion industry can use new and creative ways of promoting their collections by using innovative filming techniques and unexpected shoot locations. - **Entertainment:** The entertainment industry can collaborate with fashion brands to create visually stunning mini-movies that promote their collections. - **Advertising:** The advertising industry can explore new ways of promoting products by using creative shoot locations and non-traditional filming techniques. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md)