# RTD Sparkling Mimosas Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages By Laura McQuarrie | Published 2023-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/darling-mimosa References: [torontolife](https://torontolife.com/food/ontario-made-canned-cocktails-wine-seltzers/) & [instagram](https://www.instagram.com/p/Cur2FPPLvTD/?hl=en)  Darling Mimosa got its start in response to a lack of ready-to-drink beverages fitting for brunch and now, the brand offers several refreshing varieties to help adults ease into their day with bright, bubbly options. The [ready-to-drink sparkling mimosas](https://www.trendhunter.com/trends/jam-shed-bubbly-ros) are made with local wine and real juice, and they can be sipped and savored in varieties like Orange, Grapefruit and Pineapple. While many [ready-to-drink alcohol options](https://www.trendhunter.com/trends/mixedup-cocktail-co) cater to evening occasions, these [canned wine beverages](https://www.trendhunter.com/trends/flavored-wine-cocktails) distinguish themselves by addressing a notable gap in the market for convenient, effervescent late-morning beverages with a boozy twist. With refreshing and innovative offerings, Darling Mimosa adds a touch of celebration to daytime gatherings, redefining the way people enjoy the fizz of prosecco and the freshness of juice. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 37% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Conveniently Canned Beverages:** The rise of ready-to-drink sparkling mimosas in conveniently canned form creates a new trend in the beverage industry. - **Daytime Alcohol Options:** Addressing a gap in the market, ready-to-drink sparkling mimosas offer a new trend for adults looking for boozy twist in late-morning gatherings. - **Redefining Brunch Beverages:** Darling Mimosa's refreshing and innovative offerings redefine the way people enjoy the fizz of prosecco and the freshness of juice, creating a new trend in brunch culture. ### Who This Affects Most - **Beverage Industry:** The rise of ready-to-drink sparkling mimosas provides disruptive innovation opportunities for beverage companies to explore new canned product lines. - **Alcohol Industry:** Addressing the gap for daytime alcohol options, ready-to-drink sparkling mimosas open up disruptive innovation opportunities for alcohol brands to expand their portfolio and tap into the brunch market. - **Hospitality Industry:** With Darling Mimosa's redefinition of brunch beverages, there are disruptive innovation opportunities for hospitality companies to create unique brunch experiences that feature these ready-to-drink sparkling mimosas. ## Related on Trend Hunter - [All-Natural RTD Mimosas](https://www.trendhunter.com/trends/suntide.md) - [Ready-to-Drink Canned Mimosas](https://www.trendhunter.com/trends/suntide-mimosas.md) - [Ready-To-Drink Mimosa Bottles](https://www.trendhunter.com/trends/readytodrink-mimosas.md) - [Wine-Based Canned Cocktails](https://www.trendhunter.com/trends/picnic-brunch.md) - [Ready-to-Pour Mango Mimosas](https://www.trendhunter.com/trends/ready-to-serve-mimosas.md) - [Low-Calorie Canned Mimosas](https://www.trendhunter.com/trends/vizzy-mimosa.md) - [Free-From Canned Mimosas](https://www.trendhunter.com/trends/canned-mimosa.md) - [Zero-Proof Brunch Beverages](https://www.trendhunter.com/trends/fauxmosa.md) - [Bottled Berry Mimosas](https://www.trendhunter.com/trends/berry-mimosa.md)