# Typographic Balloon Branding Darling Harbour Creates a Balloon-Style Font for its Re-Branding By M | Published 2014-05-08 | World Source: Trend Hunter, https://www.trendhunter.com/trends/darling-harbour References: [behance.net](https://www.behance.net/gallery/14869683/Darling-Harbour) & [darlingharbour](https://www.darlingharbour.com/) The iconic Australian harbour, Darling Harbour, recently received an enormous re-branding with the creation of a balloon-inspired font for its print, digital and ad marketing. The new font, fittingly named Darling Harbour after the Sydney harbour, turns the alphabet into a series of giant helium balloons. The Darling Harbour re-branding expertly hinged itself on the creation of a [new and customized font](https://www.trendhunter.com/trends/good-things-come-to-those-who-wait) to market the brand on a visual level. The Darling Harbour font was inspired by helium balloons. Each letter in the Darling Harbour alphabet looks just like a technicolor floating balloon that is customizable in size, shape and color depending on the ad campaigns it is featured in. For example, for a Christmas party at Darling Harbour, the ad features the words "Santa Fest" written in candy cane balloons. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 23% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Balloon-inspired Typography:** The use of balloon-inspired typography for branding and marketing purposes offers a visually captivating and customizable approach to attract consumer attention. - **Customized Fonts for Branding:** Creating custom fonts specifically for a brand's marketing materials allows for unique and distinct visual representation that can leave a lasting impression on consumers. - **Visual Branding Innovations:** The use of innovative visual branding techniques, such as the use of balloon-style fonts, can help businesses stand out in a competitive market. ### Sectors Adopting This - **Marketing and Advertising:** Marketing and advertising agencies can take advantage of balloon-inspired typography to create visually appealing campaigns for their clients. - **Design and Branding:** Design and branding companies can offer custom font creation services to help businesses establish a strong and unique visual identity. - **Event Planning and Entertainment:** Event planning and entertainment companies can incorporate balloon-style fonts into their promotional materials to create a visually striking and engaging experience for attendees. ## Related on Trend Hunter - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Holiday-Themed Playful Quizzes](https://www.trendhunter.com/trends/foney-fonts.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Instant Noodle-Crafted Fonts](https://www.trendhunter.com/trends/times-new-ramen.md) - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md)