# Natural Darkening Shampoos Moda Moda Harnesses the Power of Natural Browning Principles for Hair By Laura McQuarrie | Published 2021-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/darkening-shampoo References: [businesswire](https://www.businesswire.com/news/home/20210622006157/en) & [kickstarter](https://www.kickstarter.com/projects/826952734/hair-darkening-shampoo-without-harmful-dyeing-ingredients/description) As a result of covering gray hair, people sometimes experience changes in the texture of their hair, scalp sensitivity or even hair loss, and MODA MODA is a first-of-its-kind darkening shampoo that sets itself apart with a formula that's free of [harmful dyeing ingredients](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye). The innovative gray-to-brown solution is touted as "the first shampoo utilizing nature's browning principles observed in fruits and vegetables." Developed in collaboration with biomaterial specialist Prof. Lee, MODA MODA provides an all-in-one solution for [aging hair](https://www.trendhunter.com/trends/silverist-haircare) that addresses everything from hair loss and dandruff to scalp irritation. The cost-efficient shampoo is free from questionable ingredients and harmful additives, and it boasts a formula that makes the most of EWG Safe Grade ingredients. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 73% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Natural Darkening Hair Products:** Developing natural hair darkening products that replace harmful dyeing ingredients present a disruptive innovation opportunity for the beauty industry. - **EWG Safe Grade Ingredients:** Implementing EWG Safe Grade ingredients in personal care products presents a disruptive innovation opportunity for the beauty industry to meet the needs of consumers looking for cleaner and safer products. - **All-in-one Hair Products:** Developing all-in-one hair care products such as MODA MODA presents a disruptive innovation opportunity for the beauty industry by providing an integrated solution to multiple hair issues faced by aging individuals. ### Sectors Adopting This - **Personal Care:** The personal care industry can explore natural alternatives to harmful dyeing ingredients and implement EWG Safe Grade ingredients in hair products. - **Beauty:** The beauty industry can develop all-in-one hair care products that provide integrated solutions for multiple hair issues faced by aging individuals. - **Biomaterials:** The biomaterials industry can collaborate with beauty industry experts to develop innovative hair care products that incorporate natural and safe ingredients. ## Related on Trend Hunter - [Hair Pigmentation Supplements](https://www.trendhunter.com/trends/not-today-grey.md) - [Color-Friendly Shampoo Formulations](https://www.trendhunter.com/trends/shampoo-for-brilliant-color.md) - [Men-Targeting Anti-Aging Hair Serums](https://www.trendhunter.com/trends/antiaging-hair-serum.md) - [Grey Hair-Embracing Care Products](https://www.trendhunter.com/trends/love-your-silver.md) - [Efficient Root Touchup Products](https://www.trendhunter.com/trends/instant-root-touchup.md) - [Gentle Plant-Based Haircare Products](https://www.trendhunter.com/trends/gold-hair.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Root Touch-Up Mascaras](https://www.trendhunter.com/trends/the-gray-escape-hair-brow-mascara.md) - [Thickening Matcha Shampoos](https://www.trendhunter.com/trends/matcha-rinse-thickening-shampoo.md)